A results-driven
digital search
marketing agency
in London.
Taking the guesswork out of search marketing.
Rated 4.9 on Google and 5.0 on Clutch, October 2026. Google Partner and Semrush Certified Agency Partner.
Most search marketers guess. We investigate.
You already know you need search marketing. The hard part is spotting which agency is guessing.
Maratopia is a London search marketing agency for SMEs and challenger brands that want evidence, not adjectives. Before we recommend anything, we investigate your search space: who ranks, why they rank, and what Google and AI search engines currently say about you.
A standard SEO audit tells you what’s broken on your website. It rarely tells you why a competitor with a worse website outranks you. That’s the question Maratopia was built to answer.
Our Search Space & A.I. Visibility Analyses look at the whole market you compete in, not just your site, this includes: keyword opportunity, search intent, content gaps, backlinks, Core Web Vitals, competitor weaknesses, and where ChatGPT, Perplexity and Google’s AI Overviews do and don’t cite you. Every finding comes with the evidence behind it.
Then we hand you three fully costed strategies. You pick the one that fits your budget and your growth targets.
- 01A forensic audit of 20+ drivers of search visibility, AI citations included
- 02Three fully costed strategies to choose from, not one take-it-or-leave-it quote
- 03Published pricing: campaigns from £995 a month
Search marketing services from Maratopia
One search marketing company for every place your customers search. Each service has its own page with scope, pricing and examples.
SEO
Rankings that turn into enquiries, not just prettier traffic graphs. Technical, on-page, local and international SEO, run from London for clients across the UK.
SEO services in London →AI visibility and GEO
Get cited when buyers ask ChatGPT, Perplexity or Google’s AI features for a recommendation. We test what AI search says about you, then work on changing it.
SEO for AI search →Paid search (PPC)
Google Ads and Microsoft Ads for visibility in days while organic work builds. Most useful for launches, seasonal peaks and high-value services.
PPC management →Technical SEO and site audits
Crawl errors, slow pages and indexing problems found, ranked by commercial impact and fixed alongside your developers.
Technical SEO audits →Content and on-page SEO
Content by experienced UK writers that answers what your buyers search for, and converts them once they land.
SEO content writing →Link building and digital PR
Links earned from relevant UK publications through outreach.
Link building →Web design
Websites designed and built with search in the foundations, from Halifax Glass and Pipework Suppliers to two generations of ARU Distance Learning.
Web design →Social media
Organic and paid social run alongside search, so one team owns every channel. Brands include Riso Gallo, Chestertons and Besaz.
Social media →How we work
- 01
Investigate.
A free Search Space & A.I. Visibility Analysis of your site, your competitors and your AI visibility.
- 02
Choose.
Three fully costed strategies, each showing what it costs, what it includes and what it should deliver. You decide.
- 03
Deliver.
Monthly work against the agreed plan, done by our own team. No anonymous outsourcing.
- 04
Report.
A plain-English monthly report against your KPIs, from a named account manager.
Nobody on the team has less than five years’ experience, so nobody learns the job on your budget.
Results, with the working shown
Every figure below has a client, a period and a full case study behind it. If it doesn’t, it isn’t here.
Mandie, Owner of Oakwood Doors · 25 March 2024I now have over 7,000 ranking search terms with over 1,000 top 10… others have been cheaper, but never as good.”
Martin Mansell, Managing Director, Looking4We have worked with Maratopia to build upon our existing national & international SEO strategies and have been impressed with the professional manner in which they approach their work and importantly, the results we have achieved together.”
Why Maratopia is a different kind of search marketing company
Maratopia was founded by Steve Harvey-Franklin, who ran digital content businesses in London from 1996 before moving agency-side. He’s been the client signing off agency invoices and wondering what they paid for. That shaped how we work:
- Evidence for every recommendation. If we can’t show why, we don’t recommend it.
- Plain English. A monthly report your finance director can read without a glossary.
- Our own team. No anonymous outsourcing, and nobody with less than five years’ experience.
- Exclusivity. We won’t work with your direct competitors.
- Confidentiality. NDAs signed on request.
Who you’ll work with
We have a team of skilled digital marketers, none of whom has less than five years’ industry experience.
Steve
Founder & CEOLeads strategy and reviews every audit. Founded Maratopia in 2003 after senior client-side roles, including helping grow Visual Communications Group into a £100m business later bought by Getty Images.
Samantha
Head of ContentShaping Maratopia’s client content since 2021, backed by a PhD in English, so every page is written to be read as well as ranked.
Chrisi
Head of DigitalWorking with Steve and Maratopia since 2005. Qualified in Google Analytics and Google Ads, and holds an ISTQB Test Analyst certification.
Nick
Head of Client ServicesIn digital since 1999, from developer to head of digital, for Superdrug, E.ON, United Utilities, the PGA and the University of Liverpool. Google Analytics certified.
Malika
Content WriterWorking across copywriting, SEO, PPC and website management since 2020, and with Maratopia since 2022. Google Ads and Google Analytics certified, with a BA in English Literature.
Marcelo
Head of SEOIn technical SEO and AEO since 2011, making websites and search engines get along. Holds a Master’s in Digital Global Marketing and a diploma in Mobile Marketing.
Brad
Head of PPCIn digital marketing since 2014, and at Maratopia since 2021. Google Ads certified in Search and Display, and Google Analytics certified.
What search marketing costs with us
The right figure depends on how competitive your market is and how fast you want to move. The three costed strategies make that trade-off visible before you commit to anything.
Commitment: We can work to 1 month notice, however SEO is about long ROI and we do offer discounts for longer commitments of 6 and 12 months.
Sectors we know inside out
Search marketing works differently when your buyers are patients, students or homeowners. We have dedicated pages for dentists, education, estate agents, SaaS, solicitors, opticians, construction companies and retailers.
Retail & e-commerce
- AX Paris (fashion)
- Fragrance Direct
- Accu (components)
- Archers Sleep Centre
- Banana Moon (personalised clothing)
- Besaz
- Cutting Edge Knives
- Lux Central (preloved fashion)
- Pickleball People
- Pieces (fashion)
- Raffle House (gambling)
- Rockett St George (lifestyle furniture)
- Yvolve (toy brand)
- UK Lacrosse
Travel, leisure & hospitality
- Looking4 · Manchester Airports Group
- Imire / Conservation Travel Africa
- Bespoke Kosher Travel
- Casale San Pietro
- Shaka Zulu
- Accor · Novotel, Mercure, Sofitel, Ibis
- Zannier · Nonna Bazaar Restaurant
- Bop Bars
- Finolhu
- Celebration Cottages
- I Love Meet and Greet
- Q-Park
Industrial & manufacturing
- Creative Play
- Lonsdale Metal
- Mandate Systems
- Pipework Suppliers
- Precision Feedback
- Global Geotech
- Broughton Plant Hire
- PDQ Lifting
- Hire Station
- Kleen-Tex
- Continental Sports
- Moulded Foams
- Victor Manufacturing
Construction & trades
- Direct Building Products
- Vita Modular
- Tradestore
- Donegan
- Halifax Glass
- Lawcris
- Love Stone
- Marchington Stone
- Oakwood Doors
- One Flooring
- Laiier
- Flooring 365
Health & wellbeing
- Medicash
- Transform
- Future Fit
- Huddersfield Chiropractic
- UK Therapy Rooms
- Thrive Wellness
- Go Banya
- We Buy Any Stairlift
- Medical Diagnosis
- Optimove
- Lifestyle Natural Health
Business services & finance
- Daniel Marks
- Rentokil Hygiene
- Mandate Systems
- PID Labelling
- Digital Republic Talent
- Priory Personnel
- Recruitment 2000
- Amberley Labels
- Wilkes Group
- Ecology Building Society
- TD Direct Investing
Education & training
- ARU Distance Learning
- SMC Education
- Teachers To Your Home
- U2 Tuition
- Berlitz
- Chinese Speakers Association
- The Writers Bureau
- Learning Circle
- Ripley Training
- Spinach
Legal & professional
- DPH Law
- Sampson Fielding
- Startup Accountancy
- Switalskis Solicitors
- Honley Law
- Wilkinson Woodward
- Fin House
- Bond Solicitors
- Redmayne Bentley
Property
- Chestertons
- Omeeto
- 3M Buckley Innovation Centre
- Nacropolis
- Property Lisbon
- Phillips Harrod
- AAA Property
- Martin & Co
SaaS & technology
- SD Worx
- Oleeo
- Ceridian
- Property Software Group
- DMS Navigator
- Ginx TV
- Flexiquiz
Dentists & supplies
- City Dental
- Portman Dental Care
- Deveron Dental
- Bicester Smile Clinic
- New Road Dental
- Portman Dental Group
- Dentsply Sirona
Food & drink
- Artisan Olive Oil Company
- Wine Alchemy
- DRGN
- Riso Gallo
- Wilsons Caterers
- Caterers Choice
Vets & animal care
- Eden Vets
- Elm House Vets
- Orchard House Vets
- Runnymede Hill Vets
- Withy Grove Vets
- Avacata Animal Care
Opticians
- Alexander Opticians
- DP Opticians
- Freeman Opticians
- Insight Opticians
- SED Optical
Publishing & media
- Stylus
- Texere Publishing
- Tram29
- Retail News
Beauty & fitness
- Mark Hill
- Transform
- Proactive+
Search marketing agency FAQs
What does a search marketing agency do?
A search marketing agency helps your business get found when people search for what you sell. That covers organic search (SEO), paid search (PPC) and AI search, where tools like ChatGPT and Google’s AI Overviews answer the question directly. At Maratopia, it starts with a Search Space Analysis of your market. Then comes monthly work on your site, content, links and ads, reported against agreed KPIs.
What’s the difference between search marketing and SEO?
SEO is one part of search marketing. It earns unpaid rankings in Google and other search engines. Search marketing also covers paid search ads and visibility in AI answer engines. Most businesses need a mix: paid search for speed while SEO builds, and AI visibility so your brand appears when buyers ask an assistant for a recommendation.
How much does a search marketing company cost in the UK?
UK search marketing typically costs between £500 and £5,000+ a month, depending on competition, goals and scope. Maratopia campaigns start at £995 a month. Our typical client invests around £2,250, and larger campaigns run above £5,000. You see three costed options before you commit to any of them. Our 2026 pricing guide breaks the costs down further.
How long does search marketing take to show results?
Paid search can bring traffic within days of launch. SEO takes longer: technical fixes can show within weeks, while competitive rankings commonly take three to six months or more. Your monthly report shows progress at each stage, so you’re never asked to wait on faith.
Do you guarantee rankings?
No, and be wary of any agency that does. Google and AI platforms decide rankings, not agencies. What we commit to instead is agreed targets, a monthly report against them and a straight explanation when something isn’t working.
Is there a minimum contract?
Good SEO doesn’t happen overnight, and we recommend at least a three month term to help you make the most of our work, and we also offer discounts on 6 and 12 month contracts. Should you wish to cancel, we require a 1 month notice period.
Do you only work with London businesses?
No. Maratopia is based at 48 Warwick Street, London W1B 5AW, and works with clients across the UK and abroad, including international SEO campaigns. London clients can meet us at the office; everyone else works with us remotely.
What does the name Maratopia mean?
It comes from Maratus, the rainbow spider: bold enough to get noticed, precise when it counts. Add “topia”, a place defined by its character, and you get a place where creative visibility and technical precision work together. The full story is on our About page.
Start with a free Search Space Analysis
Find out what’s holding your search visibility back, and what fixing it is worth. The analysis is free, and you keep the findings whether or not you hire us.
- Where you rank against your top competitors
- The keywords worth winning, with traffic forecasts
- Whether ChatGPT, Gemini and Perplexity recommend you
- A prioritised action plan you keep, whatever does the work
SEO news and tips
What Is a Search Space Analysis? (And Why It Matters More Than a Standard SEO Audit)
Here’s an uncomfortable question for anyone who’s just paid for an SEO audit: did it tell you anything you didn’t already…
SEO Services & Pricing in the UK (2026 Guide)
SEO in the UK typically costs between £500 and £5,000+ per month depending on competition, goals, and service scope. At…
Beyond Google: How to Boost Sales by Getting Your Products Recommended by AI Search Engines
With their latest blog post, Maratopia explores how businesses can embrace the future of digital marketing by advancing beyond search engine optimisation and embracing AI-powered search engines like ChatGPT and Gemini. With their help, you can keep your brand from becoming invisible to users.