Social Media Agency London
Want to connect with your target audience?
Build brand awareness in the digital spaces your customers hang out?
Our social media marketing agency builds targeted campaigns to drive your audience to engage with you.
Get in touch with us today to get started!
Clients who’ve used our social media marketing agency
Vita Modular
Bespoke Outdoor Spaces
Bezaz
Affordable Fashion
Chestertons
Estate Agents
DRGN
Soft Drink Brand
UK Therapy Rooms
Wellbeing Spaces
Shaka Zulu
South African Restaurant
Creating social media marketing strategies for London brands
Social media has become central to the way businesses find their audiences.
Rather than waiting for customers to discover you, a creative social media strategy increases your brand’s visibility on the platforms your customers are using every day.
With a creative social media agency, you’ll boost your brand’s online presence, gaining visibility and building brand awareness, while reaching out to your customers to drive leads and sales.
With a deep understanding of content that performs well on social platforms, as well as the needs, wants and behaviours of your target audience, we’ll maximise the efficiency of your social media campaign to provide measurable results, especially when used alongside organic and paid traffic channels.
The social media discovery journey takes many forms, ranging from targeted advertising to customer-driven searches. More users than ever are now taking to social media rather than traditional search engines to discover brands, and harnessing the right platforms is crucial to finding your audience.
Social media presence is also crucial to customer interaction, helping you build a distinctive brand persona that customers recognise. It has also become one of customers’ go-to tools for customer service, utilising social media messaging features to communicate with brands.
It’s a tool to humanise your brand, with behind-the-scenes content, employee stories and cultural commentary that builds emotional connections with your customers.
It’s also an opportunity for crisis management. In the event of bad PR, social media allows you to respond in real-time and address your customers’ concerns in an open and authentic way to protect your reputation.
When you partner with a trusted social media agency, you discover a wealth of new ways to manage your audience.
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Increase in Instagram Engagement
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Increase in Website Traffic
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Increase in Event Engagement
What to expect from our social media marketing services
Social Media Strategy
A social media strategy provides an action plan centred around your brand’s social media goals. It ensures your efforts follow a direction, tailored to the target audiences of each platform, including types of content and the most effective posting schedules.
Our social media marketing experts will create a clear roadmap that works alongside your other marketing efforts to ensure consistency and cohesion.
Content Creation
Quality content is an essential part of any successful social media marketing campaign. Our team of copywriters will produce high-quality and engaging content that your audience will connect with.
The content we create as part of our social media services is not only of the highest quality, but it is also optimised for each of your social media networks to improve engagement and its effectiveness.
Email Newsletters
Described as the social media glue, we can, as part of our social media advertising strategy, create email campaigns that offer direct communication with your audience, keeping them engaged with your brand through regular updates. Our content-rich newsletters will be visually appealling and personalised to your audience interests.
Blogs
Blogging is a powerful tool for SEO designed to establish your brand as an authority in your industry, boost traffic to your website, and appeal to AI algorithms that place your content in overviews to ensure your brand’s name and expertise are the first thing users see when they search.
Our content writers create SEO-optimised blog posts that align with your brand’s voice.
Community Management
Our social media community management services are designed to engage with your audiences across social media channels. As well as content creation and posting, we can also handle your comments section to create a dialogue with audiences and monitor your brand mentions to ensure your brand is being perceived positively online.
Competitor Analysis
In order to build your strategy, we take a look at what’s working for your competitors to compare and discover new opportunities for your brand.
By examining what’s already working in your industry (and what isn’t!), we’ll find the tools to boost your social media presence and help you excel ahead of the competition.
Paid Media
As part of our social media offering, paid advertising campaigns include paid posts, sponsored content and social ads which we will optimise for maximum performance and ROI.
We’ll monitor results in real time to report on success, spend and efficiency.
Social reporting and analytics
Analytics is an essential part of your social media marketing campaign that shows the impact of your efforts.
Our social media management team will track, measure, and analyse your performance to determine where improvements can be made. We will provide you with regular reports that will help to guide future strategies so that your campaign can be refined over time.
Platforms and Networks
Twitter
X
Threads
YouTube
Snapchat
TikTok
Houzz
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Increase in Total Users in the last 6 months
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Increase in new users in the last 6 months
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Increase in Goal Completions
Social media marketing FAQs
Which social media platforms should my business be on?
Choosing which social media platforms to focus your energy on is based on your target audience and industry. For instance, LinkedIn is the most effective way to for B2B businesses to reach out to decision makers and business leaders, while ecommerce brands may thrive better on visually-driven platforms like Instagram or TikTok.
There are a number of factors that determine how effective a platform may be, but the most important thing to consider is the demographics of your customers and the platforms they are most likely to use.
How do you measure the success of social media marketing services?
The measure of success will depend on your goals. Measurable metrics might include conversion rate, engagement rate and click through rates, but we will provide advanced analytics to track what matters most to your brand.
How often will your social media agency post on my accounts?
Frequency of posts will depend on what you’re hoping to achieve, your budget and which channels you plan on using. We’ll work together to create a posting schedule that works for your brand.
Do you offer paid advertising as part of your social media marketing services?
Yes, as part of our social media marketing services, we also offer paid advertising on various social media platforms such as Facebook, Instagram and LinkedIn.
Can you audit my existing social media campaigns?
Yes! We offer free audits for SEO, paid media and social media. As part of our audit we’ll review your existing performance, your brand’s strengths and weakness, your competitors’ advantage and put together a bespoke strategy with recommendations on the channels best suited to your business and your customers.
What makes you different from other social media agencies?
Maratopia is a social media agency with extensive experience in supporting clients from a range of industries.
As such, we’ve worked to create content for a range of audiences, and are adept at understanding your business.
Our approach isn’t cookie cutter, and we don’t believe that one size fits all. Each social media strategy is prepared with your business and your needs in mind.