Increasing your conversion rate is one of the most important things you can do as a business; conversion is the process of converting visitors to your website into customers. Conversions aren’t just when your customers buy a product from you either. Your conversion...
Christmas is all about feelings — whether it makes you melancholy, ecstatic or exasperated. And marketers are magnificently manipulative when it comes to tugging our tinsel-covered heartstrings. But what is it about a good Yuletide ad that even makes Crimbo cynics...
Under the EU General Data Protection Regulation (GDPR), your organisation’s legal data protection responsibilities are about to change significantly. The new legislation enforces new rules about the way data is collected, used, stored and shared, and it applies to...
Your online marketing is going well. Your visitor stats in Google Analytics have never looked better. You’re bringing in lots of traffic (the right kind) from your SEO, PPC, email or social campaigns … … but none of this is causing a noticeable increase in revenue....
I’m going to be open from the off and admit this isn’t going to be the shortest answer, so get yourself a brew and settle down for a bit of a read … Before I begin answering the title question, there are a few things worth covering first for those of you reading this...
You wouldn’t hand a burglar your keys after closing your business for the evening, in the same way that you wouldn’t tell a known criminal the easiest ways to break into your house when you’re on holiday. So why would you leave your website without an SSL certificate,...
With the help of the internet, our developer and resident WordPress expert Dan, we have managed to compile a pretty comprehensive list of some of the best WordPress plugins available for you to peruse and try at your leisure. Plugins on WordPress can be a very...
'Business Boomers: Amazon's Retail Revolution' was a documentary aired in mid-2014 on BBC 2. It covered the monumental increase in Amazon's reach, influence, sales and business operation since it's founding days in 1994 when it was nothing but Jeff Bezos, a garage and...
The buying cycle as we know it today is considerably different to the buying cycle many businesses were used to just a few years ago. This is both due to how the retail industry itself has changed and how the everyday customer has changed. As the diagram below...
We’ve been making the most of our blackboard again this week and we’ve been a little bit more ambitious this time and had a go at a wall length info-graphic on User Experience (UX). User Experience (UX) Statistics PUTTING THE BLACKBOARD WALL TO GOOD USE Just in case...