Researched and written by Mark StephensCommissioned by MaratopiaExecutive Summary For years, SEO has suffered from a perception problem in the boardroom – it’s often seen as a vague, unmeasurable marketing expense rather than a strategic investment. This scepticism...
We know that crafting the perfect ‘About Us’ page for your website can be a challenging task. It’s a crucial tool that sells your company and builds a first impression with your clients. It lets them know who you are, what you do, and most importantly, why they should...
Have you invested in a lovely new website that looks wonderful? The design’s a delight? It’s easy to use? The copy and content are cracking? And it’s the perfect shop window for your world-beating services and products? Well done you! And despite all this, is it...
The weird and wonderful world of digital marketing is just that – it’s a constantly evolving industry that keeps you on your toes, one where things change faster than you can say “SEO". And that’s what makes it so exciting to work in! But unfortunately to an outsider,...
Christmas kettlebell used as a paperweight? Check. Lycra leotard rolled in a ball as a makeshift dog-chew? Check. Frozen diet meals relegated to the bottom of the freezer with JustEat on speed dial? Check. Yup, our New Year’s resolutions lasted as long as an ice lolly...
These days, pretty much everybody has some kind of device with them, whether that’s a phone or a tablet, at all times. Even in the house, these devices follow us from room to room, and answer every possible query that pops into our heads at little more than the touch...
In the wake of the current crisis, many consumers are making an effort to choose local shops and services, with the trending hashtag #supportlocalbusiness accompanying many tweets and Instagram stories. With the right knowhow, local SEO can help your business to reach...
SEO stands for Search Engine Optimisation. It ensures that your content, website architecture and UX adhere to best practice for grabbing great rankings in organic search results of sites like Google, making you more visible to customers online and driving traffic to...
Have you ever been super-excited about visiting a new store, only to get so frustrated by its labyrinthine floor plan that you flee the scene via the nearest exit – instead of leaving with those snazzy Scandinavian toe socks your tootsies have been yearning for? When...
Have you shelled out a small fortune on SEO only to discover after a few months that your Google rankings are rising slower than a snail on a soapy windowpane? Did you expect them to shoot skyward faster than Harry and Meghan’s goodbye flight to Canada? Whether you’ve...