In today's digital world, having an online presence is crucial for any business. A professional website is often the first point of contact between a potential customer and your business. Therefore, it’s essential to have a well-designed website that not only looks...
In today’s ‘be first’ digital environment, there’s perpetual pressure to write at breakneck speed in order to publish an endless stream of reactive content. But unless you’re lucky enough to have a crack team of eagle-eyed editors at your disposal, this leads to the...
If data protection doesn’t float your personal or professional boat, May 25th, 2018 probably passed unnoticed. But if you’re concerned with compliance, you’ll probably remember it as the date when GDPR (General Data Protection Regulation) aligned and updated data...
With so many people dispensing digital advice, sometimes you can’t tell your algorithms from your elbow. But Maratopia’s new digital marketing guide solves that problem – by clearly and simply explaining the terms, tactics and strategies that boost your business....
If you're a website owner who doesn't have a digital agency working for you or you don't keep up with SEO news, you're probably scratching your head at the emails you're receiving about 'mobile-first indexing'. To put you in the know, here's a quick run-down. Why am I...
Data Retention Controls are Coming to Google Analytics in May 2018 Like many people, we opened our Analytics accounts this morning and were greeted with a blue message bar advising: "We've recently launched new Data Retention controls that may affect your data...
I’m sure by now you’re acutely aware that GDPR’s on its way — but how well developed is your plan for ensuring your business is compliant? If you don’t have a plan yet don’t panic — you’re certainly not alone. But dedicate the next few minutes of your life to this...
Christmas is all about feelings — whether it makes you melancholy, ecstatic or exasperated. And marketers are magnificently manipulative when it comes to tugging our tinsel-covered heartstrings. But what is it about a good Yuletide ad that even makes Crimbo cynics...
Under the EU General Data Protection Regulation (GDPR), your organisation’s legal data protection responsibilities are about to change significantly. The new legislation enforces new rules about the way data is collected, used, stored and shared, and it applies to...
Being a local business owner requires premier league plate-spinning skills. Sourcing suppliers, dealing with deliveries, soothing staff and caring for customers probably feels like feeding the five thousand on a daily basis. But if you don’t spare your energy for...