In the constantly evolving landscape of digital marketing, it’s crucial to understand the synergy between two seemingly disparate elements: creative content and performance marketing. Over the past 15 years, the dynamic relationship between the two has become...
In the last 18 months, mobile and tablet traffic has been rising – increasing from half to just over two thirds of overall traffic. With 40 per cent of this mobile traffic coming from Android devices, it’s more important than ever to make sure this traffic is being...
The future is in our sights, it’s in our hearing and it’s virtually in our touch. Whether it’s 360-degree videos shared on Facebook or people wearing oversized headsets taking a tumble, it’s hard not to notice that VR has gone from sci-fi dream to tangible reality....
Project management is all about great communication, organisation and understanding just what it takes to keep multiple stakeholders happy. At one time or another we’ve all fallen victim to the brunt of projects that don’t run smoothly, the missed deadlines and their...
Remember Nostradamus, that mad ancient prophet everyone was discussing on the eve of the millennium? In his ragged, ominous texts he made wild predictions – so many, in fact, that you could attribute them to any future event. It was his ramblings that sparked...
With the help of the internet, our developer and resident WordPress expert Dan, we have managed to compile a pretty comprehensive list of some of the best WordPress plugins available for you to peruse and try at your leisure. Plugins on WordPress can be a very...
'Business Boomers: Amazon's Retail Revolution' was a documentary aired in mid-2014 on BBC 2. It covered the monumental increase in Amazon's reach, influence, sales and business operation since it's founding days in 1994 when it was nothing but Jeff Bezos, a garage and...
If you're at all familiar with our blog then you may well have come across our post on The Google Analytics Academy. Well ladies and gent's we have been at the Academy again, this time working through the Google Analytics Platform Principles course. We've committed...
The buying cycle as we know it today is considerably different to the buying cycle many businesses were used to just a few years ago. This is both due to how the retail industry itself has changed and how the everyday customer has changed. As the diagram below...
Having come across one or two articles recently, discussing the benefits for marketers (especially for SEO's) of learning a little HTML and even some CSS coding languages, I decided that with a lot of help from our developers Sam and Kev, I'd give it a go. Prior to...