CSI
SEARCH
Competitive Search Intelligence
Something is killing your search rankings. We gather the evidence, identify the suspects, and give you an airtight case plan to reclaim your position.
Who's Taking
Your Traffic?
Your competitors aren’t ranking above you by accident. They’ve done the work — or they’ve been lucky. Either way, the evidence is there to find.
CSI: Competitive Search Intelligence is Maratopia’s forensic audit of your website performance and your entire competitive search landscape. In 35+ tests across five investigation scenes, we establish exactly what’s happening, who’s responsible, and what it will take to change the outcome.
No guesswork. No hunches. Evidence-based, start to finish.
// Five investigation scenes
Processing
the Evidence
Like any good investigation, we don’t chase hunches. We process every scene before drawing conclusions.
Who ranks above you, for what keywords, and why. This is the intelligence that tells you where the real battle is being fought — and where you have the best chance of winning.
- Keyword traffic estimates & click forecasts
- Organic keyword difficulty mapping
- PPC competition & bid range analysis
- Competitor traffic source comparison
- Keyword distribution & quick-win identification
- Rising & falling keyword trend review
- Potential organic traffic modelling
- AI platform visibility (ChatGPT, Gemini, Perplexity)
The hidden faults Google penalises you for silently. Fast, responsive sites rank. Broken ones don't.
- Core Web Vitals (LCP, FID, CLS)
- Site speed — desktop & mobile
- DOM size & critical path rendering
- Crawl depth & site structure analysis
- Google Search Console deep-dive
- Competitor content benchmarking
Content that doesn't perform has a reason. We find the gaps, the thin pages, and the cannibalisation issues costing you rankings.
- Keyword density & stuffing checks
- Duplicate & thin content audit
- Canonical tag verification
- Blog authority & internal link audit
- Content gap vs. top competitors
The fundamentals. Many sites undermine themselves with self-inflicted issues that are entirely fixable.
- Meta tag quality & best practice
- Heading structure & schema markup
- Language & hreflang references
- Image size & alt tag optimisation
- Site architecture review
Your backlink profile is your authority. We measure yours against every competitor and identify the toxic links doing damage.
- Follow vs. nofollow ratio audit
- Citation & local listing audit
- Comparative backlink strength
- Trust Flow & Domain Authority vs. competitors
- Toxic backlink identification
- .gov & .edu link strength
Search has changed. AI platforms now drive quality traffic to fewer sites. Are you one of them?
- ChatGPT recommendation testing
- Google Gemini visibility audit
- Perplexity inclusion check
- Schema & structured data readiness
- GEO (Generative Engine Optimisation) advice
// How the investigation works
From Crime Scene
to Case Closed
Submit your details. We assign your case a reference number and brief the investigation team. No cookie-cutter checklists — your investigation is built around your sector, your competitors, and your specific ranking challenges.
Our investigators process all five scenes using 20+ specialist tools — SEMRush, Majestic, Screaming Frog, Google Search Console, and more — cross-checking findings to eliminate false leads and establish a clear, evidenced picture.
All findings are assembled into your comprehensive CSI Case File — a clear, evidenced report that sets out what's happening, why, and exactly what needs to happen next. No jargon. No vague recommendations.
We walk you through every finding on a dedicated debrief call. You leave with a prioritised action plan and the clarity to know exactly what to tackle first. The case file is yours to keep, whether you work with us or not.
Sample
Case File
See exactly what a completed CSI investigation looks like. The sample case file shows the depth and clarity of the analysis — and how it translates into a clear, actionable strategy.
Download Case File- Full competitive search space mapping
- 35+ point technical forensic audit
- AI platform readiness report
- Backlink & authority comparison
- Keyword opportunity shortlist
- Content gap analysis
- Prioritised action plan
- Dedicated debrief call
// Witness statements
The Evidence
Speaks
"I chose to work with Maratopia because I was impressed by the knowledge of the team that visited our offices... The planning workshops at the start of the project raised interesting questions, generated great ideas, and proved to be a solid foundation to build on. We love the finished website and have been delighted with the increase in visitors."
"Best in the industry. The forensic depth of the analysis was unlike anything we'd seen from other agencies. They didn't just tell us what was wrong — they showed us the evidence, named the competitors beating us, and gave us a clear blueprint to respond. The debrief call alone was worth it."
// Interrogation room
Questions &
Answers
Q.01 How can a CSI investigation benefit my business?
Q.02 Can you also implement the recommendations?
Q.03 What tools do you use in the investigation?
Q.05 Do I need to commit to an ongoing contract?
Q.01 How can a CSI investigation benefit my business?
// Open a case
Ready to Find
the Suspects?
We take a limited number of investigations each month. If you’re ready to find out exactly why competitors are ranking above you — and what it will take to change that — request your CSI now.
The case file is yours to keep — whether you work with us or not.