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Month on month growth
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Conversion rate from visitors who land on blog pages
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Conversion rate for visitors on the overall site
01.
Search Marketing Brief
Anglia Ruskin University Distance Learning is one of the major providers of distance learning in the country, supplying vocational courses for professionals in subjects as diverse as Applied Linguistics, Leadership Skills, and even a course promoting effective management in football.
When launching its distance learning brand and products six years ago, Anglia Ruskin Distance needed to quickly reach its target market and compete against other universities offering already established distance learning platforms.
This required a speedy response from us – a strategy which allowed for the efficient introduction of eye-catching content and marketing for our client.
Industry -
Education
Location -
Cambridge
Services Delivered -
Content Marketing | Design & Development | PPC | SEO
Platform -
wordpress
02.
Our Content Marketing Approach
To help establish Anglia Ruskin Distance as a market leader in its field, we recommended a two-pronged approach.
Each of these strategies was chosen with the client’s budget in mind and allowed us to regularly and accurately measure the results of web success.
Weekly blogs (which would centre around one of the client’s courses or an educational issue of the day) were optimised to enhance the SEO performance of the site, while also providing with fresh content that was useful to its readership. The blogposts are also shared on all social media channels.
Blogs to boost the veracity of the client’s SEO performance
02.
Our PPC Approach
Our PPC campaigns proved to be an important supplement to our SEO activity, especially when launching new courses for the client. Over the years we’ve refined and improved these campaigns to provide Anglia Ruskin Distance with maximum exposure to its customer base and beyond.
Pay Per Click (PPC) campaigns
03.
Our Search Marketing Results
We continue to maintain our strong relationship with Anglia Ruskin Distance Learning, providing them with regular blogposts and PPC activity.
%
Month on month growth
%
Conversion rate for visitors on the overall site
%
Conversion rate from visitors who land on blog pages
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Our Work
From dentists to door suppliers, vets to visual content agencies, and educators to e-commerce, at Maratopia we’ve already helped brands big and small meet their business goals.
Check out the case studies below to see how we’ve built websites, optimised content, and managed SEO strategies for a wide range of industry innovators and historic institutions. Like what you see? Get in touch with us today to find out how we can help you.
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