Anglia Ruskin University – PPC

Our PPC campaign reduced the cost per click by 79%


Conversion rate up


Cost Per Click Reduction


Search Marketing Brief

The university needed a way to drive new students to sign up for their online courses. To achieve this, they needed to target high-intent traffic in a cost-effective way, and see quick wins.

Industry -

Location -

Services Delivered -

Platform -


Our PPC Approach

We built 19 solid targeted PPC campaigns for them using Google Ads for each course to increase exposure and traffic. We also constructed a month-by-month blog plan, with content based on skill set and specific course content to drive traffic to their website organically as well as through paid search.

ARU Distance Learning site on Mobile
Anglia Ruskin Distance Learning website on desktop


PPC Campaign Results

Year on year, we’re seeing a 9.4% conversion rate and an increase of Goal conversion by 27.42% compared to the previous six months.

Additionally, users to the website are up by 10% when compared to 2021, and conversion rate is up by 82% on 2021.


Increase in new users


Conversion rate increase year on year


Increase in conversion rate on PPC


Increase in goal completions through PPC

Let’s Get Started!

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The proof is in the pudding

Our Work

From dentists to door suppliers, vets to visual content agencies, and educators to e-commerce, at Maratopia we’ve already helped brands big and small meet their business goals.

Check out the case studies below to see how we’ve built websites, optimised content, and managed SEO strategies for a wide range of industry innovators and historic institutions. Like what you see? Get in touch with us today to find out how we can help you.

Direct Building Products Logo

Direct Building Products


increase in revenue from all channels
Imire Logo



increase in traffic to the site across channels.
ARU Logo

Anglia Ruskin University


of all goals completed from PPC
We Buy Any Stairlift logo

We Buy Any Stairlift


increase in organic traffic on a 6 month comparison period.