Medicash Website & Marketing Project

Redesigning and Rebuilding the Medicash Website and technology stack, with digital marketing

Medicash screenshots Isometric

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Increased conversion events

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Increase in Engagement Rate

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Increased Organic Search Clicks
01.

What Was The Problem?

The previous Medicash website had become stale and cluttered with disorganised content, making it hard for even the most dedicated visitors to find clear routes to their goals. Medicash needed help improving their structure and navigation, and delivering a brand refresh.

Industry -
Healthcare Services

Location -
Liverpool, Merseyside

Services Delivered -
Content Marketing | Design & Development

Platform -
wordpress

02.

How Did We Fix It?

This web design project was underpinned by a combination of content strategy and intense analysis of the users journeys. Once the core audiences for the site were identified we started mapping out how they achieved their desired goals. With this framework established we set about bringing it to life with a helping of modern design.‍ This coupled with digital marketing has seen the site grow from strength to strength. ‍

Style and User Experience

Fortunately Medicash already had a great palette and brand guidelines to work with. This allowed us to quickly bring the essential elements of the site to life. Using relevant photography, and crisp accent colours we established striking Calls to Action on the pages where we knew they would resonate with the users.‍ All together, this made the site a much more rewarding and pleasant experience.‍

Development & Delivery‍

Medicash needed a robust platform to serve the high daily traffic to their site. Building the site out on WordPress gave us leverage to not only give great user features but also allowed us to serve the pages with the speed and efficiency that Google demands today. SEO and visibility are important in any of our web development, but for Medicash it was crucial.
03.

What Were The Outcomes?

Looking at the last 6 months alone, we have increased website traffic by 29.23 % with an increase of 56% of conversions via our SEO. The site continues to go from strength to strength generating a considerable amount of leads in the process.

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Increase in Goal Conversion Events

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Increase in Organic Visits

Let’s Get Started!

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The proof is in the pudding

Our Work

From dentists to door suppliers, vets to visual content agencies, and educators to e-commerce, at Maratopia we’ve already helped brands big and small meet their business goals.

Check out the case studies below to see how we’ve built websites, optimised content, and managed SEO strategies for a wide range of industry innovators and historic institutions. Like what you see? Get in touch with us today to find out how we can help you.

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