How does local SEO help schools and colleges?

Local SEO is ideal if you want to target more prospective students within your local area. By improving your school's seo on a local level, you can still gain conversions even if national rankings are proving to be too competitive. Investing in local SEO will allow you to enhance your online visibility for location based searches such as private schools near me or universities in Manchester.

What kind of content helps educational institutions rank?

Despite how quickly search algorithms evolve, Google still prioritises E-E-A-T content that uses long tail keywords and answers user search queries. Content should be original and informative, demonstrating your experience and expertise in your industry. Tools such as Google keyword planner can help you identify the terms that you should be using, however it is important that you avoid over using terms as this can look like keyword stuffing. Our team of SEO experts and copywriters can help you analyze search trends, conduct thorough keyword research, and optimise your content in a way that both users and search engines understand.

How long does it take to see results from SEO for education?

SEO for education is a long term strategy that should be continually refined in order to keep up with changes that are also being made by your competitors. If you're looking to achieve instant results, then consider paring your SEO strategy with Pay-Per-Click advertising. If you're looking for PPC, contact our team for more information.

SEO for Construction Companies

Is your website a fixer-upper?

Need an agency that understands construction but also what your contractors and clients are looking for?

With over two decades of experience in digital marketing, our SEO agency is highly experienced in working with construction companies, and adept at understanding the unique demands and competition of the industry.

Ready to get started? Find out how we can build your bespoke search campaign from the ground up!

Free SEO Audit with New A.I. Ranking Tests

Construction Companies That We’ve Worked With

Case Study: Vita Modular

When Vita Modular began life as a new construction business specialising in outdoor spaces for homes, they came to us looking for a website that understood their target audience and created a user journey that drove leads. We began by creating a brand new website fully optimised for search visibility, as well as a PPC campaign to drive traffic. Within 18 months, the site had driven leads resulting in £1 million revenue, and within ongoing SEO we have increased their users by 130% over just six months.

Why SEO for construction companies matters

client meeting for SEO for educational institutions

In a niche industry, the competition can be fierce.

And when it comes to construction, contractors are looking for trusted experts with the authority and experience – a safe pair of hands, with a problem-solving approach.

Your best work speaks for itself. But unless it’s visible online, there’s no one around to hear it. That’s why our SEO services work to demonstrate your expertise to search engines and potential clients, and get your site visible

What To Expect from Your Construction SEO Services

SEO for education professional presenting research

Free SEO audit

Before we start work on your SEO project, we’ll put together a plan. This starts with a free audit that tells you how your site is performing, and crucially, what opportunities are missed. We’ll identify top priorities

Competitor research

We’ll also carry out an audit of your competitors to see how your site matches up, and how we can close the gap. Keeping a close eye on the competition gives you a major advantage in the industry.

Target keywords

We carry out keyword research to find out what keywords your potential clients search for, and optimise your site to help them find your services. From ‘loft conversions’ to ‘new home builders’, ‘modular construction’ to ‘recommended roofers near me’, we’ll look at relevant keywords centred around your services and identify opportunities for you to rank #1!

Content creation

Our keyword research forms the basis of our on-page SEO strategy. We use it to create clear, concise and informative content that instils trust and assures readers that your construction services are the best around. Our content isn’t just designed to rank – it’s designed to convert your clients and drive leads.

High quality link-building

With a high-quality link building campaign, we focus on your digital reputation. By placing content on reputable websites that link back to your site, we demonstrate to search engines that your site is a source of authority in the construction industry. It also places your brand in-front of a relevant, ready-made audience of readers.

Image of search marketing agency at work reviewing SaaS SEO

The Results You’ll See

Local SEO

We optimise your site and search engine visibility for local SEO to target clients in your area looking for construction services like yours, priming your Google MAP Pack presence and Google Business Profile, as well as specialised service pages.

User Experience

Ranking is of no value if your site doesn’t give users what they need. That’s why we ensure their on-site experience is seamless, easy to use, and helps them find exactly what they’re looking for.

Creating leads and conversions

Your SEO investment is only of value if it brings in leads. That’s why we make sure that the traffic arriving to your site converts. We’ll optimise your users’ journey to encourage them to enquire, pick up the phone or make a booking.

Technical SEO audit

We investigate your site’s technical health to make sure it’s running as soon as possible. We’ll review potential barriers to search performance, such as site speed, broken links, and loading issues to promote search engine ranking. Poor functionality and slow loading are the main reasons users tend to leave a site and head to the SERPs for a competitor, and our job is to make sure that doesn’t happen.

Analysis and reporting

We know that what matters most to you is results. That’s why we conduct regular analysis and provide monthly reports throughout your campaign to identify successes and new opportunities. Our team are certified Google professionals, using tools such as GA4 and Google Search console.

SEO for Construction FAQs

Why do construction companies need SEO?

Whether you’re operating on a local, regional, or national level, SEO is essential for any construction business.

It’s estimated that up to 90% of users will search online for a tradesperson or construction professional. Why? More often than not, they want to find the service they need quickly, and learn as much about their expertise as they can. An online search enables users to find reviews, and examples of the work in question, to make a secure and informed decision about who they choose.

With stiff competition in the construction industry, your competitors are aware of this. They know the value of a strong SEO campaign that recognises their expertise and places them right in front of customers when they need them.

That’s why it’s so crucial for your business to invest in quality SEO that takes a full view of the ranking factors and the experience your customers need, and provides them with exactly what they’re after. And that’s where we come in. With a strong online presence, your construction company is right there when your clients need it.

What other SEO services do you offer for construction businesses?

We offer a range of digital marketing services.

As well as the SEO services listed above, we also offer paid search on a range of platforms, social media and lead generation services, and web design and development.

How important is local search in construction?

The importance of local search may depend on your business’s goals and area of operation, but we strongly advise optimising your business for ‘near me’ searches, which comprise almost 50% of user searches.

This is a huge potential customer base, and many searching want to know they’re accessing a local trader or company that they can trust.

If you’re aiming to reach clients on a national level, we can help with that too! We work to improve local and national visibility and can target regional markets whether you’re based in one location or multiple.

How much does SEO for construction companies cost?

SEO services can vary in price depending on your budget and goals.

Our customers typically invest between £500-£2,000 per month. Whatever your budget, we’ll work with you to identify the top priorities and best opportunities for improvement as part of our free search audit. The more you invest, the more keywords and search areas we’re able to focus on to maximise your results.