How does local SEO help schools and colleges?

Local SEO is ideal if you want to target more prospective students within your local area. By improving your school's seo on a local level, you can still gain conversions even if national rankings are proving to be too competitive. Investing in local SEO will allow you to enhance your online visibility for location based searches such as private schools near me or universities in Manchester.

What kind of content helps educational institutions rank?

Despite how quickly search algorithms evolve, Google still prioritises E-E-A-T content that uses long tail keywords and answers user search queries. Content should be original and informative, demonstrating your experience and expertise in your industry. Tools such as Google keyword planner can help you identify the terms that you should be using, however it is important that you avoid over using terms as this can look like keyword stuffing. Our team of SEO experts and copywriters can help you analyze search trends, conduct thorough keyword research, and optimise your content in a way that both users and search engines understand.

How long does it take to see results from SEO for education?

SEO for education is a long term strategy that should be continually refined in order to keep up with changes that are also being made by your competitors. If you're looking to achieve instant results, then consider paring your SEO strategy with Pay-Per-Click advertising. If you're looking for PPC, contact our team for more information.

SEO for Retailers

Are you a retail business looking to boost your ecommerce sales?

Want to use your online presence to drive footfall to your in person business?

Do you want to work with a digital marketing industry that understands retail, ecommerce and what your customers are looking for?

That’s us. An expert agency with extensive experience in creating bespoke retail SEO strategies for businesses just like yours.

Free SEO Audit with New A.I. Ranking Tests

Retailers That We’ve Worked With

Case Study: Lux Central

Lux Central wanted to boost rankings and sales for their range of high-end vintage footwear. We optimised their onsite content for greater search engine visibility, increasing visits by over 70% and increasing sales by 24%.

Why SEO for your retail business matters

client meeting for SEO for educational institutions

Online visibility

At a time where small businesses are up against the retail giants, it’s more important than ever for retailers to capitalise on online channels and utilise organic traffic sources to compete. Search engine optimisation makes sure your brand is visible to your customers.

Boost footfall

For retailers with bricks and mortar premises, you’re up against the challenges of the high street. We’ll focus on local SEO to bring customers to your door, as well as your digital storefront.

Ecommerce

We optimise your users’ purchase journey to make checkout as seamless as possible. Plus, 60% ecommerce traffic comes from smartphones. That’s why we look at the best ways to optimise your ecommerce experience for users on a range of devices.

What To Expect from Your Retail SEO Services

SEO for education professional presenting research

Website audit

At the start of your campaign, you’ll get a free website audit. This reviews how your site is currently performing, and identifies opportunities for improvement to establish priorities for your SEO campaign. We’ll examine a range of ranking factors, including your site speed, broken links and functionalities inhibiting UX, and your backlinks, as well as relevant keywords and how you’re ranking for them.

Competitor research

We research your competitors to see how they’re outperforming you, and create an SEO strategy designed to close the gap, keeping you competitive in your industry and bring potential customers from their door to yours.

Target keywords

We’ll explore relevant search queries to identify new ranking opportunities. If you’re a clothing retailer based in Leeds, specialising in women’s vintage, we’ll explore local and detailed long-tail keywords, such as “women’s retro clothing Leeds”, “vintage dress shop Leeds”, and “where to buy vintage clothes in Leeds”. We explore broad and specific terms to focus on your unique selling points.

Content creation

We use keyword research to create your search marketing strategy, and then craft top quality relevant content to help you boost organic traffic in those target areas. Our in-house copywriters will fine-tune every word to match your business’s unique tone of voice and brand identity, communicating to your customers what makes your brand you.

High quality link-building

With a link-building strategy, we place content on other high traffic sites to get your brand in front of ready-made audiences. And with links from reputable websites pointing to your brand, it proves to search engines that your site is a source of trusted authority in your niche.

Local, regional and national SEO

Whether you’re operating on a local, regional, or national level, with one location or many, we’ll carry out a targeted SEO campaign to get customers through the door at your physical locations, and boost sales on your site.

International SEO

Operating overseas? We’ll help you tackle international markets, optimising for other search engines like Baidu and Yandex in countries where Google isn’t the market leader in search.

Customer experience

As part of your campaign, we’ll create a smooth customer experience that enables users to find what they’re looking for, and a seamless journey from browsing to purchase, so that your increase in traffic drives sales, too.

Technical SEO audit

We’ll audit and optimise features such as site speed, content loading, product schema and functionality to ensure that your site’s hygiene is optimal for search engines to scan and rank, as well as for your customers to use.

Analysis and reporting

We know that revenue = results. We analyse and report on performance continually to assess your site rankings and onsite performance, to identify opportunities to boost your search engine optimisation success even further. Our team are qualified in essential Google tools such as Google Analytics and Google Ads.

Image of search marketing agency at work reviewing SaaS SEO

SEO for Retail FAQs

Why does my retail business need SEO?

Any business, local or national, can benefit from SEO.

But SEO for retail is particularly important as it serves a range of purposes, sending customers not only to your site but to your physical location too.

The first search result on Google can capture up to 50% of traffic. This decreases by 50% with each subsequent position, and 90% of users never go beyond page one. That’s why the all-important top spot is crucial, why your competitors are fighting for it, and why a strong retail SEO strategy is essential to get you there.

How much does SEO for retailers cost?

Prices for SEO services can vary depending on your budget.

Our retail clients typically invest between £500 to £2,000 per month. Whatever your spend, we’ll prioritise quick wins based on search demand, working around your goals.

The more you invest, the more keywords we are able to explore and develop, leading to better overall outcomes.

What ranking factors are important in retail SEO?

There are a number of crucial ranking factors that can improve your organic traffic.

Content is crucial, with easy-to-navigate product pages and product descriptions that give your customers the essential information and lets them know why your product is the right fit.

There are a number of on-page elements that contribute to user experience, including loading speed and visual layout, but an effective and efficient UX also boosts SEO, as it tells Google that your site answers your customers’ search queries.

The perfect campaign balances signalling to search engines that your site provides what customers are looking for, whilst ensuring a positive experience for website visitors to boost your sales once customers arrive onsite.

What other services do you offer for retailers?

We offer a wide range of digital marketing services. As well as our local, international and technical SEO services, we also offer web design and development, including specialist ecommerce design, UX solutions, and PPC campaigns.