SEO for AI

Have you noticed a change in the search engines results pages?

With SEO for AI, information that is sourced from your site can appear at the top of the search engine rankings!

What does SEO for AI mean

Property Lisbon - SEO for estate agents and SEO focused web development

Taking over the previous featured snippets, AI overviews pushed traditional search results further down the first page of the rankings. The rise and continued development of AI tools such as Gemini and Chat GTP has seen a reduction in the click through rates of informational queries by 20-40% when overviews appear. This means in instances where AI overviews are present, it’s these overviews that are more likely to convert.

With AI search engines and overviews now showing just 1-2 sources for answering questions, the fight to get found by AI is a competitive business.

And if someone does request a longer list, well you want to be in that too!

SEO for AI involves preparing your website and content to get picked up and noted in both the AI powered search engines and the AI overviews in the likes of the Google search rankings. To get a head and stay on top you’ll need to research and provide answers to questions that are getting asked of AI, write structured and coded content that is easily read by AI bots, and ensure that all of the content that you post on your website is original and authoritative.

So what does it take to get ranked this way by AI?

The good news is, the very best practices of traditional SEO practices still apply, so if you’re doing things like content, markup and backlinking correctly, you’re already on the right track.

You have to have the best and most authoritative content and not a regurgitation of generative AI outputs or writing attempts.

You’ll need the best and latest SEO strategies for writing authoritative pieces, on page optimization, correct schema markup and structured data, and authority in the sources that you cite to help AI and the search engine algorithms understand and categorise your content.

What works (and what doesn’t)

You still need traditional SEO basics. Good content, clean markup, and backlinks still matter. But you also must:

Write authoritative content, not just recycled AI output.
Use clear structure, headings, meta tags.
Add correct schema markup and structured data.
Show real expertise, AI really doesn’t…

What We Don’t Do

SEO for AI is not AI for SEO!

While AI is a great tool for SEO research, brainstorming and ideas, it’s essential that creative content optimization and writing is left to the professionals.

Google still values E-E-A-T (Experience, Expertise, Authority, and Trust) and this is why it doesn’t like AI content; simply put AI generated content is by and large derivative, lower value, and offers no new thought.

Google and AI driven search engines are content hungry, but they are looking for quality not quantity. Therefore, by continuing to embrace traditional search engine optimization strategies, we can help you get AI Overview links and Featured snippets.

How SEO for AI works

The good news is, SEO for AI works very similarly to traditional SEO, so if you’re already doing SEO well, you’re on the right track!

Our team of SEO experts can help you implement strategies that appeal to the search algorithms and AI overviews.

Keyword research

Our team of experts will use SEO tools to conduct research into relevant keywords, popular searches, and popular questions for your website. This includes analysing the terms that others in your industry are including in their content and assessing user intent to ensure you’re found on the right terms for your brand.

Content creation

Our copywriters will focus on optimizing content and use these target keywords to craft compelling content that will not only boost your website’s visibility and appeal to readers, but will contain the necessary expertise and authority to be of value to generative search engines. Their work also includes ensuring your web pages follow the correct heading structure and have optimised meta tags.

Technical SEO

We’ll optimise your website to not only make it easy for search engines to crawl, but also make it easy for your customers to navigate. This includes a strong internal linking structure, a logical URL structure, image optimization, and FAQ schema markup.

What this means for your strategy

Aim for high authority content
Focus on clear, structured answers (think FAQs, bullet lists)
Use schema and structured data
Build solid topical and domain strength
Watch visual search presence, not just rankings

SEO for AI FAQs

What is “SEO for AI”?

It’s optimising content so AI-powered search and overviews pick it up. This means maintaining the good SEO practices that you’re already using, but tailoring your web pages to be favoured by AI overviews and search.

Why does traditional SEO still matter?

AI overviews still lean on authority. Strong content and ranking still help. Plus, keeping up with your SEO, you’ll stand a better chance of appealing to these AI overviews.

How do AI Overviews change clicks?

They cut clicks by 34–40%. Less traffic means we must adapt. By embracing the new functionalities of search engines, you’ll be able to stay on track to meet your business goals and secure visits from converting customers.

Which content triggers them most?

Informational queries. Long-tail keywords and “what is…” questions. This is because this content is already primed to provide users with useful answers. By including this sort of content on your web pages, you’ll make them more appealing to AI search.

How do I make content stand out?

Quality content is still one of the most important things we can do to ensure our pages appear at the top of the Google search results. This means your content needs to provide clear answers, expert tone, structured headings, schema markup, authority backing.

What sites show up in AI Overviews?

Mostly top-ranked, trusted sites—75% are already in top 12 organic results. When you optimise your site for search engines and they’re ranking well, you’ll already be on the path to securing those AI overviews.

Should we track different metrics now?

Yes. Track visibility in AI overviews, not just traditional CTR or rank. This will allow you to gain a better understanding of how well your strategy is working and help to guide any changes that you might need to make.

How is SEO for AI different from AI for SEO?

SEO for AI involves optimising your web content to appeal to AI algorithms so that it is used in AI generated responses, overviews, and search results. This can be a great way to gain more organic traffic, answer user queries, and improve your search engine visibility.

On the other hand AI for SEO is the use of AI for SEO. While some AI powered SEO tools can be a great resource for research, they should never be used for creating content as it will lack the quality that is still needed to generate organic search traffic.

What is generative engine optimization (GEO)?

GEO involves optimising the content of your website in a way that makes it likely to be referenced by AI overviews. Unlike traditional search engines, which focus on search positions, the focus of generative engines is to have the content summarised for users.

Can I use AI to write for SEO?

Using AI to write SEO content is a new form of black hat SEO. Not only will it be less valuable to your readers, Google is likely to penalise it and prevent it from ranking in the search queries. Leveraging AI for content can absolutely be useful, but not for generating it.