SEO for Education

Are you looking for an effective search engine optimization strategy that will work for your educational institution and attract prospective students?

Are you looking for cost-effective SEO for education that is tailored to your school’s needs?

Our SEO for education services help schools, colleges, and universities boost their visibility on Google, increase enrolments, and build long-term credibility and positions in the search engine results pages.

Whether you run an online learning platform or a traditional educational institution, we offer results-driven strategies tailored to your unique needs.

Ready to Attract More Students?

Let’s talk about how SEO for education can transform your digital presence.

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Why Choose Maratopia

Educational Institutions That We’ve Worked With

Anglia Ruskin University

Anglia Ruskin Distance Learning is one of the UK’s leading providers of online degrees and we worked with them to enhance the SEO of their course pages, taking into account student personas and relevant keywords.

We also worked with them on a two-per-month blog strategy that allowed them to present themselves as a leading authority on distance learning topics.

Signum Magnum College

Online university, Signum Mangum College, approached us looking for an SEO strategy that would help to improve their rankings in the US market and promote their online doctorate.

To do this, we worked with them to create new course area pages that were optimised for different PhD topics that students could choose to specialise in.

U2 Tuition

U2 Tuition provides online tuition to students from Oxbridge educated tutors. We provided them with guidance and fixes for the technical SEO hygiene of their site, as well as optimising their tuition level pages.

Client Testimonials

“We partnered with Maratopia for a range of digital services, including website design and maintenance, SEO and Google Adwords. Over the last 10 years Maratopia have made huge contributions to our business objectives, helping us deliver year on year growth. We’ve worked together on many exciting and complex projects that have all been delivered on time, within budget and to specification. The flexible, knowledgeable, and friendly team where a pleasure to work with.“
– Jonathan Coombs, Anglia Ruskin University

Join our Education Clients today

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Why Does SEO for Educational Institutions Matter?

client meeting for SEO for educational institutions

SEO for Education is essential for improving the search engine visibility of your school or college. In an increasingly competitive online landscape, educational websites need to go the extra mile in order to reach their target audience and enrol these students onto their courses.

And with competition to be the best in education ranking highly in the search results can go a long way to enhancing your credibility as a learning provider.

By improving search engine visibility, you’ll receive more organic traffic and more conversions from potential students.

What Can I Expect from Maratopia’s SEO Strategies?

SEO for education professional presenting research

Competitor Analysis

Our team will analyse the SEO performance of your competitors in the education sector in order to gain a full picture of what they’re doing to earn their place in the search rankings. This will then help to inform which SEO services we recommend for your website.

Keyword Research

We’ll conduct research into relevant keywords and search trends to uncover which phrases you should be targeting for in your content. Taking into consideration not only search volume and difficulty, but also search intent, we can then help you create keyword rich titles, content, and meta descriptions that boost your website traffic.

Content creation

Quality content is one of the most essential parts of any SEO strategy. Without it, not only is your page useless to your target audience, but it won’t stand a chance of getting picked up by the search engine algorithms. Our team of copy writers will help you craft compelling and relevant content that uses your target keywords in a natural way and makes the most of opportunities for internal and external links.

Technical SEO Hygiene

We use an evidence based approach to address every aspect of your website’s technical SEO hygiene. From improving page speed and canonicalising similar content to ensuring that your site is just as functional for mobile users and voice search, we can put a plan in place to help your educational institution thrive in the search results. In fact, with so many internet users browsing from hand held devices, having a mobile friendly website is essential, and our team can help you get there.

Local SEO Strategies

Appearing in local search rankings is a great way to gain fresh students for your educational institution. Our team can help with incorporating local keywords and optimising for ‘near me’ searches to improve your chances of competing in local search results. From citations to your Google Business Profile, we’ll undertake the steps you need to reach local students.

Analytics and Reporting

We believe in the importance of transparency with SEO, so we’ll provide you with regular reports into our activities. Using tools such as Google Analytics, we’ll recommend data driven changes that can further improve your position in the search engine rankings.

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SEO for Education FAQs

How does local SEO help schools and colleges?

Local SEO is ideal if you want to target more prospective students within your local area. By improving your school’s seo on a local level, you can still gain conversions even if national rankings are proving to be too competitive. Investing in local SEO will allow you to enhance your online visibility for location based searches such as ‘private schools near me’ or ‘universities in Manchester’.

How long does it take to see results from SEO for education?

SEO for education is a long term strategy that should be continually refined in order to keep up with changes that are also being made by your competitors. If you’re looking to achieve instant results, then consider paring your SEO strategy with Pay-Per-Click advertising. If you’re looking for PPC, contact our team for more information.

What kind of content helps educational institutions rank?

Despite how quickly search algorithms evolve, Google still prioritises E-E-A-T content that uses long tail keywords and answers user’s search queries. Content should be original and informative, demonstrating your experience and expertise in your industry. Tools such as Google keyword planner can help you identify the terms that you should be using, however it’s important that you avoid over using terms as this can look like keyword stuffing.

Our team of SEO experts and copywriters can help you analyze search trends, conduct thorough keyword research, and optimise your content in a way that both users and search engines understand.