SEO for Estate Agents
Are you an estate agent looking to boost your brand and optimise your property listings?
Do you want to sell or rent your property portfolio?
Are you looking for more qualified traffic to your estate agency website?
Our team are experts in estate agency SEO so discover more about how we can help you!
Property sector brands we’ve worked with
Property Lisbon
Over a span of five years, Property Lisbon collaborated with us closely. We undertook the development of a fresh website for them and dedicated our efforts to consistently enhancing their organic SEO performance. Throughout our partnership, we delivered regular reports and offered guidance on content development and optimisation strategies.
After a required shift in business strategy prompted by alterations in the rules governing the Golden Visa program in Portugal, we conducted a thorough analysis of successful keywords utilised by competitor websites. Subsequently, we devised and implemented a tailored SEO strategy, alongside offering recommendations for new SEO and PPC tactics aimed at enhancing traffic and conversion rates.
Omeeto
We worked with Omeeto on their SEO strategy, focusing on enhancing their online presence and competitiveness in the real estate market. The project began with an in-depth competitor analysis and comprehensive keyword research. This research was crucial for identifying the terms and phrases that potential customers were using to find estate agents in Nottingham and Derby, allowing us to tailor our strategy to effectively compete with other local firms.
To complement the content strategy, we also provided technical advice to enhance the website’s overall success in Google searches. This involved advising adjustments, such as heading structure fixes, to improve the site’s performance.
Why SEO for Estate Agents Matters
In a digital era where the majority of homebuyers begin their property search online, having a strong presence in search engine results is crucial for real estate agencies.
With more than 90% of UK property buyers using the internet at some point during their search process, there is an immense potential for online channels to improve your real estate marketing. And with more and more internet users searching with mobile devices, mobile optimization is a must!
By investing in SEO for your estate agency, you can ensure that your company appears prominently in Google rankings, driving organic traffic to your web pages and increasing your chances of connecting with qualified leads.
What to expect from your estate agent SEO strategy
At Maratopia, we’ll work to create an SEO strategy for estate agencies that works for your business and helps you to climb the search engine rankings. There is no one size fits all approach to search engine optimization, so we’ll advise you on the best techniques to suit your estate agency. Here are just some of the options we might implement for you:
Keyword Research
Keyword research forms the foundation of any successful SEO strategy. For real estate agencies, identifying the right keywords is crucial for reaching your target audience effectively.
Our team of experts will identify relevant keywords and longtail searches related to your area of expertise, factoring in search volume, keyword difficulty, and search intent.
On Page SEO for Estate Agencies
On-page optimisation involves optimising various elements of your website to improve its visibility and relevance to search engines. We’ll typically start by optimising your website structure, ensuring that it is user-friendly and is easy to navigate.
We will also incorporate target keywords strategically into your meta descriptions and title tags, headings, and URL structures to signal to search engines what your pages are about.
By regularly updating and optimising your content to keep it fresh and relevant, we can signal to search engines that your estate agent website is active and authoritative.
Link Building for Estate Agents
One of the most important parts of an effective SEO strategy is to create a strong backlink profile. Not only will this help you to improve web traffic and enhance your trust flow, but blogger outreach can help you connect with new customers.
Our team of analysts will work on building links through the creation of articles that will be posted on relevant blogs.
Optimising Estate Agencies’ Google My Business
Google My Business is a powerful tool for local SEO that allows you to manage your business listing on Google Maps and Search, whether you have 1 office or several, it helps tell Google where you are near for “near” or implied “near” searches.
As part of our SEO service, we’ll ensure that your business profile is complete, accurate, and up-to-date with your business name, address, phone number, and website URL and we’ll choose relevant categories and attributes that accurately describe your business, such as “real estate agency”, “commercial estate agency”, or “property management company.”
Local Content Marketing for Estate Agents
Creating location-specific content is key to attracting local leads and improving your visibility in local search results.
We can work with you to develop blog posts and other content that specifically targets your target area. We’ll use location-specific keywords naturally throughout your content to signal to search engines that you’re relevant to local searches.
Schema Markup for Real Estate
Schema markup is a form of structured data that allows search engines to understand the content of your website better.
For real estate agencies, implementing schema markup can enhance the visibility of property listings in search results by providing additional context and information.
We’ll use schema markup to code and present property listings with details such as price, location, and property type to increase their chances of appearing as rich snippets in search results.
Mobile Optimisation for Estate Agencies
With an increasing number of users accessing the internet on mobile devices, optimising your website for mobile is essential for real estate SEO.
We can help to ensure that your website is mobile-friendly, responsive, and provides users with a seamless browsing experience across all devices.
We’ll optimise your site speed and performance to minimise loading times and improve user satisfaction, as well as testing your site on various devices and screen sizes to identify any issues or inconsistencies.
Key Metrics for with SEO for Estate Agencies
Tracking key metrics is essential for evaluating the effectiveness of your SEO efforts and identifying areas for improvement.
Some of the key metrics that we’ll monitor for you include organic traffic, keyword rankings, conversion rates, and bounce rates.
Google Analytics
Google Analytics and Google Search Console are powerful tools for monitoring and analysing your website’s performance in search results. We’ll use Google Analytics to track your website traffic, user engagement, and conversion metrics, allowing us to assess the effectiveness of your SEO efforts in a data driven approach.
Google Search Console provides valuable insights into how your website appears in Google search results, including keyword rankings, click-through rates, and indexing issues, and we’ll utilise these tools in conjunction with other resources available to our agency to identify opportunities for improvement and optimize your website for better visibility and performance in search results.
Do you need online marketing for your estate agency?
SEO for Estate Agents FAQs
Does SEO for estate agents work?
Yes, SEO is a great strategy for estate agents. By optimising your website, property listings, and online presence, you can achieve higher rankings in search engine results pages, which can in turn lead to increased visibility and more traffic to your website.
What are the benefits of outsourcing my search engine optimisation?
It can be hard to get your head around digital marketing strategies, plus, most estate agents find that they have little time to put in the SEO work that’s needed to ensure they continually generate organic search traffic.
SEO done properly requires expertise and is time-consuming! From creating relevant content from securing external links from bloggers in your niche, outsourcing allows you to focus on your core business activities while experts handle your SEO needs.
SEO agencies, such as ours, have specialised knowledge and experience working with estate agents as well as access to top SEO tools. This means that your business will get the most effective and up-to-date strategies designed to appeal to the search engine algorithms. If you choose us, we’ll provide continuous monitoring and optimisation to maintain and improve your rankings because SEO is not a one-time task.
By leveraging the expertise of an SEO agency, your estate agency can achieve significant improvements in its online presence, attracting more clients and driving business growth.
How important is local SEO for estate agencies?
Local SEO is crucial for estate agents aiming to target business in your local area because it helps you target prospective clients in specific geographic areas.
By optimising for local search, your website can appear in local directories and results, enabling you to generate more leads looking for properties in your locations.
A well-optimised Google business profile can significantly increase your visibility in local searches and Google Maps, leading to more inquiries and visits both to your site and your commercial premises.
Plus, with the increase in mobile searches, local SEO will ensure your agency appears in local search queries performed on mobile devices.
Therefore, optimising for local SEO will enable you to stand out from the other estate agents in your area and make your agency more visible to prospective customers.
How to find the right keywords for my real estate website?
Finding the right keywords for your real estate website involves conducting thorough keyword research. Start by brainstorming relevant keywords and phrases related to your area of expertise, such as property types, locations, and buyer/seller intent. Keywords should ideally have a high search volume but a low difficulty percentage, as well as being relevant to your agency and client base.
If you’re struggling to find the perfect target keywords for your estate agent websites, our team can conduct comprehensive keyword research and provide you with the list of terms potential customers are searching for.
Get my estate agency’s SEO started Now
From local businesses to international brands, we’ve helped real estate agents improve their online visibility, manage their own SEO, engage in off page SEO, and so much more! Whether you need SEO tips or want to outsource your SEO work, we’re here to help.
Contact our team today and get your real estate SEO campaigns off the ground!
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