SEO for SaaS

Do you need a winning SaaS SEO strategy?

Have you lost traffic to A.I. platforms?

Is your site missing out on A.I. referred traffic and not getting a mention in AI answers?

Our experienced SaaS SEO team has helped both UK and USA based companies thrive in a competitive online market. Let us take your SaaS business to the next level and help you scale up and see success.

Ready to see results with B2B SaaS SEO?

Google Partner | SEMRush Certified Agency Partner

Our SEO for SaaS Clients

Oleeo

Recruitment software firm, Oleeo, asked our experts to help improve their position in the US market. To do this we optimised their key service pages and created a series of blogs that supported these business areas. Our work with Oleeo helped them to see a 19% increase in organic traffic and a 26% increase in organic keywords.

Logo for Oleeo

SD Worx

HR and Payroll solutions company, SD Worx engaged our experts to help them develop a far reaching digital marketing strategy that included increasing relevant traffic, leads, and conversions; creating and publishing high-quality content; improving brand awareness and user experience; and strengthening their paid search campaigns. Over the three years, our team helped them achieve a 70% increase in organic traffic and a 50% increase in organic keywords.

SDWorx logo

FlexiQuiz

FlexiQuiz worked with us to improve their rankings in their key target locations: USA, Australia, and UK. We conducted keyword research and used this to implement content and blog recommendations, as well as embarking on a link building strategy to improve their domain authority.

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Why You Need SEO for SaaS

Optimisation of a website - utilising SEO for SaaS

SEO for SaaS companies (software as a service) involves optimising your web page to improve visibility in search results.

As the SaaS market is competitive and typically features long sales cycles, search engine optimization will allow you to build long-term, sustainable traffic and lower your customer acquisition costs. SEO is essential for generating new leads and can ensure that you target users at every stage of the buyer journey, from awareness of your brand to the final sale.

What to Expect from Your SaaS SEO Strategy

Reviewing local SEO data for SaaS

Competitor Analysis

We’ll analyse your site against competitor SaaS websites to uncover what is helping them see results. We can apply this knowledge to develop an effective SaaS SEO strategy that is specifically tailored to your brand.

Keyword Research

Our team of SEO experts will conduct research into relevant keywords, including volume, difficulty, and search intent to establish the terms that you should be targeting for; and also look at the impact of A.I. Questions and Answers and how you can appear in Ai results to grab that high buy intent traffic. When we understand which search queries are being used by your target audience, we’ll be able to implement these into your SEO optimized content.

Content strategy and creation

Our skilled copy writers will work with you to create content that utilises your target keywords and avoid keyword stuffing. High quality content is one of the most important aspects of on page SEO, as it not only benefits your customers, it also tells the search engine crawlers where to place your page in the search engine rankings and helps drive organic traffic.

Technical SEO

From page speed to internal linking, enhanced landing pages to optimised meta descriptions, we’ll provide you with recommendations driven by your core web vitals. If you’re comfortable making these changes yourself that’s completely fine, otherwise we can make them for you. And, if you’re really struggling with your site, we can even build a brand new website from the ground up that is already primed for SEO success.

Link Building 

In order to enhance your domain authority, we’ll implement a link building strategy that will place back links to your website on sites with high trust flow. Backlinks will signal to the search engine crawlers that your content is trusted.  

Reporting and Ongoing Optimisation

We value transparency in our approach to SEO, and this is why we’ll provide you with monthly reports so you can see how our efforts are paying off. And, as we believe in evidence based decision making, we’ll use these reports to make further improvements and optimisations to your content and website.

Image of search marketing agency at work reviewing SaaS SEO

SEO for SaaS FAQs

How is SaaS SEO different from traditional SEO?

While many of the strategies for traditional SEO still apply, when engaging in SEO for SaaS websites, experts typically focus on targeting software-specific keywords and creating product lead content. It’s also often necessary to drive potential customers to sign up for demos rather than relying solely on one off purchases.

The A.I angle now also means that potential customers will be researching products and looking for best in class answers, we aim to anticipate those questions, crafting and curating your content to get referenced by A.I.

Can I complete SEO for SaaS myself?

While it is possible to use SEO tools, such as a keyword magic tool, and develop your own knowledge of SaaS SEO fundamentals, SEO is a time consuming and intricate process that requires you to juggle numerous plates at once. You can read up, however, you cannot get near to the impact a seasoned professional of 5 years + standing will have, especially with their exposure to hundreds of sites all with unique issues. Remember, we only employ experienced professionals, so you’ll never have a fresh graduate learning on your account.

This is when many SaaS businesses choose to work with a specialist SaaS SEO agency to help them with everything from content creation to keyword gap analysis, paid ads to monitoring their Google Search Console.

How long does SEO take to work for SaaS?

As with all SEO efforts, SEO for SaaS takes time to garner the desired results. A solid SEO strategy can in many cases take 3-6 months, however this can be more or less depending on individual factors such as your domain authority, competition, the quality of your content, and the consistency with which you implement SEO strategies.

In order to supplement your SEO strategy, you could consider investing in paid advertising in order to get fast results. Discover more about our PPC capabilities.

Should SaaS companies invest in backlinks?

Implementing a strong link building strategy can make all the difference to the success of your SEO, backlinks are the long term battleground of SEO, adding kudos and authority to your content. When you have high quality links from reputable sites it can help to boost your domain authority and allow you to rank higher search engines results.

Are you ready to support every stage of your SaaS sales funnel?