International SEO Services
High-performing SEO that spells success in any language
The ubiquity of the internet and widespread availability of personal devices means doing business across borders is within reach for all sizes and types of firms.
Target international visitors and boost your organic visibility with the help of our international SEO services.
What Does International SEO Strategy Involve?
Perhaps your website has unexpectedly attracted promising leads from abroad? Or maybe expanding into new territories across the world is part of your strategic masterplan.
Either way, our international SEO service applies and adapts our expertise so you can capitalise on every opportunity brought by broadening your business horizons.
Some of the same SEO principles apply in every market.
So, if you’re branching out to target customers in a different country and language, our SEO experts will help you:
Apply country targeting via an international-friendly URL structure.
Build a country-specific outreach strategy.
Introduce local citation building.
Use language targeting and tags to establish the appropriate language.
Produce and maintain quality content in the relevant language.
These high-level practices are merely the tip of the international SEO iceberg – but we’ve got the experience to dive deep and to deliver the various components that support them.
Our comprehensive international SEO service will:
Establish what the dominant search engines are in your target territory
While Google is the main game in town in many nations, it’s important to be aware of other search engines. When necessary, we’ll adapt our best practice SEO for players like Baidu and Yandex if required so you rank in those search results as well.
Ensuring that you’re reaching the right platform in your search marketing should be the first step in any international SEO strategy.
Perform an international SEO audit
An international SEO audit will give us an insight into how your website is currently performing in key markets. We will then perform competitor analysis to discover what your opponents are doing right and getting wrong.
Acting on this knowledge will help us establishing which steps we need to take to elevate your search visibility and rankings across different global markets and search engines
Conduct keyword research for international markets
As part of site audits, we conduct keyword research specific to your chosen target market.
We’ll analyse the high-intent, traffic-driving and SERP-satisfying topics, phrases and words for each specific global market.
We’ll then map and optimise content so that it’s aligned with optimal user journeys aimed at conversions across international markets.
Create bespoke content
Our international SEO experts work closely with our content team to create copy that’s appropriate for the user’s culture and language based on market research.
This means avoiding any automated translation services and using native language content creators and copywriters who understand all the nuances of the culture.
International blogger outreach
Link building helps to improve your domain authority, and with international SEO, we’ll target your blogger outreach strategy to local cultures.
As part of our SEO services, we use blogger outreach and local links to boost the SEO performance of your website by disseminating quality content on high-traffic, high-quality partner sites in each market.
Data analysis, monitoring and reporting
To understand how effective the content of your website pages and specific international seo strategy is, we’ll monitor your website.
Our data analysis, monitoring, and reporting synthesise and synchronise all of the above strands into an integrated strategy.
What languages can you provide international SEO services in?
Our well-honed SEO process can be applied to any language, and we have in-house content capability in:
- Italian
- Albanian
- Greek
- French
- Spanish
- German
- Portuguese
- Russian
- Polish
We also provide in-house native translation spanning several global markets, including: French (FR), German (DE, AU), Spanish (MX, ES, CR), Portuguese (PT, BR), Greek (GR, CY), Albanian (AL) and Italian (IT).
But if you’re targeting language markets outside those mentioned, please let us know and we’ll do our utmost to assist.
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International SEO Agency FAQs
What is the difference between local SEO and international SEO?
International SEO consists of adapting your SEO strategy to increase brand awareness in a larger market. It often involves catering your keyword research to key markets, creating international pages, and adapting your content to multiple languages.
In comparison local SEO, targets a smaller market, and often includes local content specific to one area. However, local SEO also ensures that technical seo aspects, such as your Google My Business details are accurate so your customers can find you.
Why is international SEO important?
In general, search marketing helps you climb the search rankings and draw in converting customers to your business.
However, if you want to target other countries as well as your local audience, then it’s essential that you adapt your website’s content, relevant keywords, and even link building strategies, to country specific platforms and a broader target audience.
How do I target international SEO?
In order to target for international SEO, there are several essential steps that you need to take.
Decide on the different languages and different countries that you want to focus on, and then perform location specific keyword and market research to ensure that your efforts are going into the right strategy. You should select and develop your keywords for local markets and a specific language.
This will inform the international content that you create for a specific market or language. It’s important to research carefully to ensure that you’re aware of cultural differences and linguistic nuances.
You should also adapt your technical SEO. This includes making global, search engine oriented URL structure, adaptation to s html attribute where necessary, checking your content for broken links.
We know that the resources required to target new markets can seem complex and daunting, so contact our international SEO agency and we can set your SEO strategy on the right path and get you ranked highly.
Let’s Talk International SEO Services
Want to know more about SEO and what our agency can do for your business?