PPC Agency in Leeds
When you want expert PPC that makes sense for your business and potential customers, we’ve got you covered with a robust range of services
When you want to instantly connect with online customers, it doesn’t get much better than PPC (Pay-Per-Click).
When you pay for a billboard at a bus stop or a TV ad at a certain time, you might have researched that some of your target customers will be in place to engage with your brand, but it’s less certain that they’ll engage with it.
PPC ads are much more precise because they’re triggered when a potential customer actually searches for the products and services you sell – a persuasive advert pops up at the top of the search engine results and convinces them to click through to your website landing page.
But don’t forget that PPC works on social media too and if you want your brand to be part of positive conversations on the world’s most popular social platforms, it’s well worth considering.
PPC really ramps up your results when you need to stimulate sales fast – read on if you’re ready to sample the power of paid ads.
Leeds PPC Services
There are other search platforms, but for most of our clients, Google is king and since we’re a Google Partner, all of our PPC team are officially qualified in Google Ads and know the system like the back of their hands.
This means that they can find the most clickable keywords for your ad groups and campaigns, and A/B test from the beginning to home in on those that customers can’t resist.
Furthermore, once a customer clicks on your ad, the landing page on your website that it leads them to has to be relevant and persuasive, so your PPC manager can work out whether this is the case and if not, refer you to our Content, UX and CRO teams to remedy the situation.
We can also advise on balancing your budget in order to get the most from whatever you can afford and deliver a great ROI.
Paid display ads are delivered via attractive and engaging formats like video or slideshow carousels and when used in combination with paid search, mean you’ve got every stage of the buying journey covered.
If you’ve ever wondered why that pair of trainers you were on the point of buying a few days ago seem to be walking their way into every web page you visit, this is down to paid display ads.
Content Gap Analysis
Unless you’ve got a bottomless budget, getting organic engagement on social media platforms is tricky and even if you’re spending a fortune on quality organic content, social platform algorithms might keep it from prospective customers because its in their interests to keep customers on their sites rather than sending them your way.
So paid social on a platform like Facebook or Linkedin uses demographic, psychographic and grographical information to serve ads to the right type of customers at the correct time. Combined with active social listening and the production of useful organic content, paid social can be the cherry on your PPC cake.
With paid search, display and social supporting your digital marketing efforts, you’ve got all customer connection bases covered.
Specialist Leeds PPC from Maratopia
PPC Campaign Planning and Management
As a hands-on Leeds PPC marketing agency, once we’ve agreed your PPC strategy, we’re delighted to take control of planning, executing and managing every aspect of your PPC campaigns, reporting results to you as regularly as suits, and always in a straightforward and transparent manner.
Ad copy written by our in-house content team
Digital design for display ads
Perpetual optimisation of all campaign types
Plain English analysis and recommendations
Optimisation of landing pages
Seamless integration with other digital channels
PPC Agency in Leeds Trusted By
Client Case Studies
Direct Building Products
increase in revenue from all channels
increase in traffic to the site across channels.
Next steps for Leeds PPC
If you’re convinced that your Leeds firm can benefit from PPC, or even just curious about what it can do, that’s brilliant – we would love to chat so we can listen to your goals, get to know your mission and customers and recommend the best way forward.
We’re all about connecting you with new and existing customers in new and exciting ways, and PPC can be a core part of your digital campaigns and enhance your digital presence considerably.
Whether you want to book a free PPC audit, have a general chat on the phone or drop us an email with a few details on your desires, we can’t wait to hear from you.
Parking / Directions
DROP IN TO SEE US AT OUR LEEDS OFFICE – WE’LL BE DELIGHTED TO SEE YOU!
01135 130 898
Find parking nearby at Crown Street, Castle Street and West Street.
Frequently Asked Questions (FAQs)
Got more questions about our PPC agency in Leeds?
Interested in PPC marketing but still got a few burning questions? You’ll find answers to some of our most common FAQs below, but if you can’t see your particular query, contact our Leeds PPC team and we’ll get back to you in a click!
Why do I need PPC?
PPC (pay-per-click) marketing is one of the most effective digital advertising methods out there. It’s one of the fastest yielding and most cost-effective too – you only pay when someone clicks on your ad.
It can be used alongside an SEO campaign to maximise your reach, but the key difference is that whilst SEO may take time to produce results, PPC can deliver measurable success in a much shorter space of time.
We work continuously to monitor and optimise your PPC campaign to ensure it receives the most effective exposure possible.
Who will see my PPC ads?
The great thing about PPC that makes it stand out from other forms of digital marketing is that it can be targeted specifically to customers seeking products like yours.
For instance, a PPC ad that appears for the phrase ‘bakery in Leeds’ will appear only for customers searching that term, meaning that those who come into contact with your ad are ‘high intent’: they’re likely to buy because they’re searching for a certain service in a specific location.
PPC also allows you to maintain contact with customers who may have visited your site but not followed through with a purchase. This is called remarketing – find out more about this clever method a little further down the page!
What is a PPC audit?
What types of PPC are there?
There are many different types of PPC marketing, but this is a quick overview of the main categories:
- Search – this is the most common form of PPC. These types of ads appear at the top of search engine results pages when users search for certain keywords or phrases. We’ll conduct thorough research to help you decide which keywords/key phrases are most effective to target and build campaigns for them.
- Display – this is when your adverts appear on related or partner sites. Again, you’ll have come into contact with these types of adverts before. These ads tend to use a combination of text and images, making them in some ways less limiting than search ads.
- Social media – this is a fast-growing form of advertising that does what it says on the tin. These ads appear in users’ social media feeds.
- Remarketing – the advertising equivalent of saying “We must stop meeting like this!” If a user spends time on your site but doesn’t make a purchase, the products they were interested in can be advertised to them again – remarketed – on subsequent sites they visit. Ever seen a pair of trainers you were tempted to buy follow you around the internet? This is remarketing.
What makes a good PPC ad?
Naturally, this depends on the type of ad – for search ads you need well written copy with attention- grabbing headlines, the sort our content pros specialise in!
Other types of ads require eye-catching visuals that will capture users’ attention – you can count on our in-house designers for that.
And sometimes ads have a brilliant blend of striking visuals and eye-popping copy. We do that too.
Understanding the components of a quality PPC ad maximises its effectiveness and enables us to build the campaign that works for your business.
Does PPC work for small businesses?
In a word: yes!
Large Leeds companies can find success with PPC marketing, but it can be just as effective for small businesses – more so than traditional advertising methods, in many cases. Unlike IRL (In Real Life) marketing techniques like flyers and billboards, PPC advertising is targeted to customers with a specific interest relevant to you, and its results can be measured so that you know exactly what it is that brings users to your site! In this way, you’re working with market reality rather than market research, which is hugely powerful for your Leeds business if harnessed the right way.