Trusted by businesses in London and across the UK
- U2 Tuitiononline tutoring, London
- Proactiv.national skincare brand, London
- Ikon Imagesstock illustration agency, London
- Property Lisbonproperty investment, London
- Chestertonsestate agency, London
- Shaka Zulurestaurant, Camden, London
- Daniel Marksrecruitment agency, London
- Nacropolisluxury property, London
- Anglia Ruskin Universityonline distance learning
- SD WorxHR and people software
- Oakwood Doorsonline door retailer
- Flooring 365online flooring retailer
- Direct Building Productsbuilding products e-tailer
- The Walk in Bath Comobility bath retailer
- We Buy Any Stairliftmobility wholesaler
- Shrubbery Vetsveterinary group
4.9 on Google and 5.0 on Clutch, checked October 2026. Semrush Certified Agency Partner and Google Partner.
Lost rankings? Leads drying up? We find out why.
Lost rankings? Leads drying up? The same competitors sitting above you every month. We find out why, show you the evidence, and cost three ways to fix it.
- 01A 30-point audit of your site, your competitors and your visibility in AI search
- 02Three fully costed strategies, so you choose the pace and the budget
- 03Published pricing: SEO campaigns from £995 a month
You keep the findings whether or not you hire us.
Or call 020 300 20 511.
SEO services for London and UK businesses
Nine services, one job each. Most campaigns combine three or four, chosen from what the audit finds.
On-page SEO and content.
Copy written by in-house writers to rank for the terms your buyers search and to convert once they land.
Learn more about on-page SEO →Technical SEO.
We fix what stops Google crawling, indexing and ranking your pages, from site structure to Core Web Vitals.
Learn more about technical SEO →Local SEO.
Map pack and “near me” visibility for businesses that sell to a borough, a city or a region.
Learn more about local SEO →Link building and outreach.
Articles placed on real, relevant sites that link back to you and put your brand in front of the right readers.
Learn more about link building →Mobile SEO.
Pages that load fast and read well on a phone, which is where most of your visitors arrive.
Learn more about mobile SEO →SEO consultancy.
For in-house teams who want an expert to set the plan, check the work and train the people doing it.
Learn more about SEO consultancy →International SEO.
Ranking in more than one country or language, or an overseas brand entering the UK market.
Learn more about international SEO →Outsourced SEO.
We run your SEO from audit to monthly reporting, or slot in beside your own team where it’s thin.
Learn more about outsourced SEO →SEO site migration.
Platform moves that keep your rankings. We took Rocket St George from Magento to Shopify, working with their developers on templates, redirects and post-launch link building.
Learn more about site migration →SEO in London: what makes it different
London search is local search at city scale. Someone in Hackney typing “accountant near me” sees a different map pack from someone in Hammersmith, and both see national brands bidding for the same organic spots. Ranking here means winning two contests at once: the local results for each area you serve, and the organic results for city-wide terms where you’re up against companies with far bigger budgets.
The work changes to match. Location pages need to earn their place with real detail, not swapped place names. Google Business Profiles need reviews, categories and service areas that match how Londoners actually search. And competitor analysis has to look at who ranks in your postcodes, not who ranks nationally.
We’re based at 48 Warwick Street, W1B 5AW, a few minutes’ walk from Piccadilly Circus. London clients include U2 Tuition, Ikon Images and Proactiv., and you can meet us in person.
An SEO agency for the whole UK
London is where we’re based. It isn’t the limit of where we work. Clients include a Yorkshire door retailer with over 7,000 ranking search terms, Anglia Ruskin University’s distance learning arm, and a rhino conservation programme in Zimbabwe. The process is the same wherever you are: a video call replaces the coffee, and the reporting doesn’t change.
How we work, from audit to monthly reporting
An audit only pays for itself if the fixes get done, so every engagement runs on the same five steps.
- 01
Free Search Space Audit.
A 30-point test & gap analysis across seven areas: keywords, competitors, technical health, Core Web Vitals, content gaps, backlinks and AI visibility. We look at how each of the top ten Google results for your terms earned its place.
- 02
Define your goals.
Establish the mission-critical KPIs to deliver success.
- 03
Monthly delivery.
We do the work agreed, including deep crawls, outreach, content analysis and writing, user journey reports, technical SEO and citation building, with the list of tasks shared before each month starts.
- 04
Monthly reporting.
Rankings, organic traffic, leads and revenue against the targets set in step two, in plain English.
- 05
Quarterly review and success reporting.
We check the plan against results, refine and supercharge the campaign.
SEO case studies from London and UK clients
ProblemWeak trust flow and SEO performance against bigger, better-funded competitors
What we didSEO hygiene review, metadata recommendations and keyword opportunity research
ProblemQuiet periods to fill, celebrations to win and Google reviews to earn
ProblemNeeded more search visibility for a large product range
ProblemOnline sales flat in a crowded market
What clients say
Jonathan Coombs, Anglia Ruskin University Distance LearningOver the last 10 years Maratopia have made huge contributions to our business objectives, helping us deliver year on year growth.”
Martin Mansell, Managing Director, Looking.comWe have worked with Maratopia to build upon our existing national & international SEO strategies and have been impressed with the professional manner in which they approach their work and importantly, the results we have achieved together.”
Amy Walker, We Buy Any Stairlift, April 2023We are now seeing the results we have been trying to achieve, ranking at number 2 position on Google for our keyword (and working towards position 1!).”
Michael Clarke, Withy Grove Vets, February 2024Putting my ideas alongside their expertise worked well and the results were measured and adjusted regularly.”
SEO for AI search
Your buyers now ask ChatGPT, Perplexity, Gemini and Google’s AI Overviews for recommendations before they ever click a link. Those tools build answers from sources they trust, and if your site isn’t one of them, you’re left out of the shortlist.
Most of the fixes are good SEO done properly: clear answers, strong technical foundations and authority from relevant sites. The difference is in the measuring. Your monthly report tracks AI mentions and citations beside rankings.
Read more about GEO (SEO for AI) or our article on winning AI search recommendations.
- whether AI tools mention or cite you for the questions your buyers ask, and who they cite instead
- whether AI crawlers can reach and read your pages
- whether your business details match across your site, Google Business Profile and directories
- whether your content answers questions directly and authoritatively enough to be quoted
Who you’ll work with
We have a team of skilled digital marketers, none of whom has less than five years’ industry experience.
Steve
Founder & CEOLeads strategy and reviews every audit. Founded Maratopia in 2003 after senior client-side roles, including helping grow Visual Communications Group into a £100m business later bought by Getty Images.
Samantha
Head of ContentShaping Maratopia’s client content since 2021, backed by a PhD in English, so every page is written to be read as well as ranked.
Chrisi
Head of DigitalWorking with Steve and Maratopia since 2005. Qualified in Google Analytics and Google Ads, and holds an ISTQB Test Analyst certification.
Nick
Head of Client ServicesIn digital since 1999, from developer to head of digital, for Superdrug, E.ON, United Utilities, the PGA and the University of Liverpool. Google Analytics certified.
Malika
Content WriterWorking across copywriting, SEO, PPC and website management since 2020, and with Maratopia since 2022. Google Ads and Google Analytics certified, with a BA in English Literature.
Marcelo
Head of SEOWorking in technical SEO and AEO since 2011, making websites and search engines get along. Holds a Master’s in Digital Global Marketing and a diploma in Mobile Marketing.
Brad
Head of PPCIn digital marketing since 2014, and at Maratopia since 2021. Google Ads certified in Search and Display, and Google Analytics certified.
What SEO costs in London, and what you commit to
SEO campaigns start at £995 a month. Our typical client invests £2,250 a month, and our largest invest over £5,000. Prices exclude VAT.
What moves the price is the size of the gap the audit finds: how many pages need work, how strong your competitors’ link profiles are, and how many locations or markets you’re targeting. The three costed strategies show you that trade-off in pounds before you sign.
We can work to 1 month notice, however SEO is about long ROI and we do offer discounts for longer commitments of 6 and 12 months.
We don’t guarantee rankings, because no one controls Google. We commit to agreed targets, the work listed each month, and a report that shows whether it worked.
Sectors we work in
Each sector searches differently. These pages show what changes in each.
SEO for solicitors
practice-area pages and local results for high-value enquiries
→SEO for estate agents
area pages that compete with the property portals
→SEO for dentists
map pack visibility and treatment pages for private patients
→SEO for opticians
local search for independents up against national chains
→SEO for education
course pages that reach students before the application deadline
→SEO for SaaS
content that ranks for problems, features and comparisons
→SEO for retailers
category and product pages that win the sale online
→SEO for construction companies
service and project pages for commercial and trade buyers
→SEO agency London FAQs
What does an SEO agency in London charge?
Maratopia’s SEO campaigns start at £995 a month, our typical client invests £2,250 a month, and our largest clients invest over £5,000. Price depends on how competitive your market is, how much work the audit finds, and how many locations you target. Across London, agency prices range widely, so compare what each fee includes before you compare the fees. The right budget is the one that pays back, and your three costed strategies show the expected return for each. See our SEO packages.
Are you an SEO agency for London only, or the whole UK?
We work with businesses across the UK and abroad from our office at 48 Warwick Street, London W1B 5AW. Clients include a door retailer in Yorkshire, a university distance learning team and a conservation project in Zimbabwe. Most meetings happen by video call, and London clients can meet us in person. The audit, reporting and account management are the same wherever you’re based.
Why choose an SEO agency based in London?
A London agency knows how competitive city-centre search is and how results change from one borough to the next. That matters if you sell to Londoners: your rankings depend on local signals in each area you serve as well as on national ones. We see those differences daily in our clients’ data. If your customers are elsewhere in the UK, the same evidence-led process applies to your market.
How long does SEO take to show results?
Most clients see early movement within 2 to 3 months and meaningful revenue or lead growth within 6 to 12 months. Technical fixes can show results in weeks. Competitive London terms take longer than niche or regional ones. Your strategy sets a timeline for each target, and your monthly report shows progress against it.
Is there a minimum contract?
We advise having a minimum period of 3 months so that you can better benefit from the work we carry out, and we do offer discounts on 6 and 12 month terms. If you leave, you keep the content, reports and data we’ve produced for you.
Do you guarantee rankings?
No. Nobody controls Google’s results, so any agency that guarantees a position is guessing or gaming the system. We commit to agreed targets for traffic, leads or revenue, a list of work each month, and a report that shows honestly whether it’s working.
How do you report progress, and who will I speak to?
You get a monthly report covering rankings, organic traffic, AI visibility, leads and revenue against your targets. Your named account manager walks you through it and is your day-to-day contact.
Should we hire an SEO agency or a freelancer?
A good freelancer can suit a small site with one clear problem. An agency gives you technical, content, outreach and AI search skills under one roof, and cover when someone is on holiday. Cost is often closer than people expect once you add up specialists. The audit will tell you how much work there is, which usually answers the question.
What is an SEO audit, and why do I need one?
An SEO audit finds what is stopping your site ranking and what your competitors are doing better. Our free Search Space Audit runs a 30-point test across keywords, competitors, technical health, Core Web Vitals, content, backlinks and AI visibility. Without one, you’re spending budget on guesses.
What happens after the free audit?
We present the findings and three costed strategies, usually on a call. You keep the audit whether or not you hire us. There’s no follow-up sales sequence; if you want to go ahead, you tell us which strategy.
Why is SEO important for my business?
SEO puts you in front of people already searching for what you sell, which makes them some of the most likely buyers you’ll reach. Unlike paid ads, rankings keep bringing visitors after the work is done. For service businesses and online retailers alike, organic search is often the largest source of new customers. More on our sector pages.
How can content marketing improve my SEO?
Content gives Google, and AI tools, a reason to rank and cite you. Our in-house writers target the questions your buyers ask, show the experience and expertise Google looks for (E-E-A-T), and write to convert once someone lands. Good content also earns links. See our content services.
What is technical SEO?
Technical SEO makes sure search engines can crawl, index and understand your site. It covers site structure, page speed, Core Web Vitals, mobile performance, internal links, redirects and structured data. Problems here can hold back every other piece of SEO work, and they creep back each time a site changes. See our technical SEO services.
How do I optimise for AI search?
To appear in AI answers, your site needs to be trusted, readable and consistent. That means AI crawlers can access your pages, your content answers questions directly, your business details match across the web, and relevant sites mention you. We check all four in the audit and track AI mentions and citations in your monthly report. Read more on our GEO page and our AI search article.
Get your free Search Space Audit
Find out exactly why your competitors rank above you, and what it would cost to change that.
Send us your website and the terms you want to rank for. We’ll book a call and walk you through the findings.
Your audit includes:
- a 30-point test of your site’s technical health, content and links
- a forensic look at the top ten Google results for your main terms
- your visibility in AI search, and who gets cited instead
- three costed strategies, with timings and expected results
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Last updated October 2026





