SEO Agency in London

Taking the guesswork out of SEO

London SEO Services


  • You’ve been hit by a Google Penalty or Update
  • Your Site Migration has lost you traffic
  • You can’t seem to get ahead of some competitors
  • Your Rankings are Falling
  • You need to generate more profitable growth Online
  • Or you just need a change, new ideas, new impetus and just want to rank better

– 4 April 2024

“We have worked with Maratopia for 5 years and have had a new website built, ongoing SEO, content creation and reporting and PPC services. I can say they are by far the best SEO company I have used in 20 years in business and are very easy to speak to and discuss ideas. They always go above beyond to help explain the technical side of SEO. The reason we chose them is the initial site audit was much better than the other 10 companies we shortlisted. Give them a try and you will be impressed.“

– Andrew Wilson, Property Lisbon

– 25 March 2024

“We partnered with Maratopia for a range of digital services, including website design and maintenance, SEO and Google Adwords. Over the last 10 years Maratopia have made huge contributions to our business objectives, helping us deliver year on year growth. We’ve worked together on many exciting and complex projects that have all been delivered on time, within budget and to specification. The flexible, knowledgeable, and friendly team where a pleasure to work with.“

– Jonathan Coombs, ARU Distance Learning

ARU - who have used Maratopia for PPC


Cost per click reduction


Conversion rate up
proactiv. Logo

London based skin care

IKON Images - PPC Management

London Stock Illustration Agency

Case study for Property Lisbon who used Maratopia's professional SEO services

Property Lisbon
London based property investments

U2 Tuition Logo

U2 Tuition
London online tutoring

ARU Distance Learning

Online distance learning University

SD Worx

SD Worx
London Based HR / People Software Solutions

Discover the SEO to beat your competitors

Forensic Gap Analysis between your site and your competitors on the key ranking drivers. So you know exactly what is needed to beat them

Detailed Keyword Opportunity Analysis to find what keywords your competitors succeed with, and what opportunities your site has.

A step by step roadmap, for content, keywords, technical SEO and backlinks, prioritised and scheduled to match your budget and your ambitions

Your SEO Services

Take the guesswork out of SEO with an agency that cares about your goals and results:


  • Free Forensic SEO Audit and Competitor Search Space Analysis
  • Experienced Qualified Team, with experts in each SEO discipline to support you
  • Monthly (minimum) Audit, Opportunity Analysis and Position Tracking, with regular meetings
  • Big enough to house each SEO discipline
  • SMART and agile approach, opportunistic to change dynamic to match your ambitions
  • Small enough to care and value your business
  • We use plain English and forensic evidence, not smoke and mirrors or hit and hope.

Data Analysis and Reporting

We use sophisticated analytical tools to track your site’s SEO progress every step of the way and report back to you in plain English, so you know where your site is up to. From the early stages of our relationship with you, we’ll establish clear goals with estimated timelines, so you can track our progress transparently.

Audience Profiling

Understanding your target audience is an important part of building an SEO campaign, and at Maratopia, we want to know what makes your customers tick, from their buying habits and purchasing demands to how long they spend online, and where they go in the digital realm. Using this information, we can personalize your content to place your site at their fingertips, from their first display of interest in your product to the moment they make that all-important first purchase with you! As well as targeting your site at new customers, we add a personal touch to all our SEO techniques to build lasting relationships with your existing customer base.

Technical SEO

Technical SEO audits may sound very, well… technical. But they’re an essential part of SEO success that examines every aspect of your website to find out what’s working and what needs improvement, weeding out any flaws that could be negatively affecting your search engine performance. Our technical SEO team are highly experienced in local, national, and international SEO have the know-how to optimize every pixel of your site.

Google Algorithm Experts

If you’re not an SEO expert or web wizard, you might not be aware that Google regularly introduces updates to its ranking algorithms. They don’t do it just to move the goalposts and keep you on your toes – it’s an important process that filters out low-quality search results that waste users’ time. However, if you’re not aware of these changes and don’t keep your SEO up to date, they can wreak havoc on your site’s traffic without you even knowing. That’s why our experts make it their job to keep up to date with the latest updates and keep you informed, so that your SEO campaign doesn’t miss a beat.

SEO Content & Copywriting

Content is essential to your site, and content written by experts who know how to factor in SEO serves the dual purpose of pleasing the search engine ranking gods whilst simultaneously sealing the deal with customers when they reach your page. Good quality SEO-driven content will contain the keywords, phrases and topics that your customers are searching for, signalling to search engines that your site has the answers they need and driving clicks, which will quickly become conversions once your captivating copywriting and brilliantly designed site reel in shoppers like a fish on a hook. Without relevant and appealing content your site may as well be invisible to the search engine crawlers that determine your rankings, let alone your customers.

International SEO

There’s a wide world out there for your business to explore. And in order to tap into international markets, you need the right SEO configuration for the job. In spite of its major dominance, Google is not the only search engine out there, nor is it the most widely used in every country, so an international SEO campaign should also seek to target alternatives like Baidu and Yandex. Your onsite content should be translated by a native speaker who can make it sound as natural as possible and adapt your copy where necessary to account for cultural differences – we have in-house translators who can do this for a wide range of languages. International Outreach will be the jewel in the crown of your International SEO; crafted & linked articles, with secure posts to relevant quality sites to improve your Domain Authority and Trust Flow

Blogger Outreach

Link equity (or link juice, as it’s known in search marketing) is highly sought after by search engines when it comes to determining rankings. Link equity builds up when trusted sites with a high virtual footfall link to your website, signaling to the search engine that your site is full of linkable content. This gives your site kudos or authority and has the effect of amplifying your content to Google. We tap into a wide network of influencer sites who publish guest posts by our experienced content writers – these posts will contain references to your site, connecting you to bloggers and readers whilst improving your link quality, boosting link equity and traffic for the short and long-term. No sensible SEO campaign ignores Link Building Outreach.

Be found online organically

Main Business Benefits of SEO

Our experts can talk about the ins and outs of SEO until the cows come home – they’re the best in the London SEO biz after all!
But what you want to know is not how SEO works, but what it can do for your business. Take a look at the main benefits of search engine optimisation:


Without SEO, you may as well take your beautifully designed website, your carefully crafted content and your ambitions and send them off in a time capsule to outer space, covered with an invisible cloak. SEO will help you build a substantial presence on search engines like Google, sending customers your way and diverting them from competitors.

Local Footfall

In order to capitalise on local demand, your website should optimise for ‘near me’ searches, as well as mobile users. These types of searches tend to yield the most promising leads, meaning customers searching these terms are more likely to make a purchase. In short, SEO will drive footfall not only to your website, but to your physical store too!


Search engine ‘spiders’ – the crawlers that check your site to determine its ranking – love optimised content. As your site improves for them, it becomes more useful for human users too. If a potential customer can find an answer on your site in just a few clicks, they’re likely to spend more time on there, and in turn, money. It’s a win-win!

Authority and Trust

When your website is filled with high-quality content that’s SEO friendly, search engines and users alike will quickly come to recognize your brand as a beacon of authority, making you the go-to for their queries. This puts you ahead of the competition, placing you in a strong position for the short and long-term, as your one-off purchases transform into loyal regular customers who will spread the word about your business via word of mouth, on and offline.

Proven Results

We won’t lie – organic SEO results won’t happen overnight. But by sowing the seeds as soon as possible, your firm will build a strong presence that yields measurable long-term results. It’s an essential investment that will help when it comes to competing with big business. Making the most of SEO will help you establish a firm groundwork online, providing a local boost and raising your profile ready for regional, national and international growth.

Why Choose Maratopia For London SEO?

  • Highly skilled from top to bottom with 10+ years of experience is the norm
  • If we work with you we won’t work with your competitors
  • We’re not clock watchers, do do what we quote for and more no matter how long it takes
  • We’re results oriented for your business, the result is not statistics it’s your business’s profits
  • We’re opportunistic and entrepreneurial on your behalf to identify wins for you
  • We work with urgency, we care about the outcome

See what our customers say:

– 11 February 2024

“We have used Maratopia for our website design and maintenance, SEO and Google Adwords for over 5 years.
I have always been very happy with the service and loved the website they produced for the business.
They also helped us drive our client base to use online services rather than telephoning us and this was very successful.
Putting my ideas alongside their expertise worked well and the results were measured and adjusted regularly.“

-Michael Clarke, Withy Grove Vets

– June 2022

“We insturcted Maratopia to do an SEO audit of our websites.
They provided a very thorough report and were really impressed with the quality of the work.

There were clear identifications of the pain points and the actions required to solve this problem.
We had a few chats with them during the process and they helped us understanding more about SEO.
After the initial work with them, we are still in talks to continue our collaboration.“

– Brice Agamemnon

– September 2022

“Having worked alongside the agency for a number of years, I only have positive things to say. In particular, Amber (who I have dealt with on a monthly basis) has proven to be a great help in assisting me with in-depth data regarding our website ranking, SEO overview and much more. Would highly recommend.“

– Lisa Clay


SEO Agency in London Trusted By

Logo for Riso Gallo who used Maratopia for professional SEO services
Logo for Pipework Suppliers who used Maratopia for professional SEO services
ARU - who have used Maratopia for SEO and PPC

SEO Case Studies

Client Case Studies

We could go on all day about how our team of passionate and dedicated professionals are the best around – and we almost have! 

But we know you came to us to see results, so take a shortcut and check out our case studies to see success stories from our countless satisfied clients.

With a combination of sparkling SEO and other seamless services, such as Content and Web Design and Development, we’ve helped companies of all kinds smash the SERP rankings and cement their position at the top.

We can’t wait to meet our next client, and no matter your business, we can create an SEO campaign that puts you top of the digital leader board in your market.

Direct Building Products Logo

Direct Building Products


increase in revenue from all channels
Imire Logo



increase in traffic to the site across channels.

London SEO Next Steps

Ready to begin your London SEO journey? So are we! Simply get in touch on 0203 9711 940 or send us an email!

The first thing we’ll do is provide a free SEO audit that will tell you exactly what’s needed to improve your organic search performance.

After that, we can meet in person or via video link to get to know you, your business, your customers and your goals.

We’ll make our recommendations and work with you to create a recipe for SEO success that works for your business, your budget and your ambitions.

Parking / Directions

Ready to meet us in London? We’ll get the kettle on!

Here’s all the info you need on directions to our London office and nearby parking:

48 Warwick Street
Greater London,
0203 9711 940

Find parking nearby at Old Burlington Street, Poland Street or Regent Street. The nearest Tube station is Piccadilly Circus.

Frequently Asked Questions (FAQs)

Got more questions about our SEO Agency in London?

We’ve collated a few of our most popular questions and answers below, but if your head-scratcher isn’t present, please contact us for a friendly chat!

Why do I need SEO and organic traffic for my website?

For London businesses looking to draw in high-intent traffic that’s likely to convert, SEO is a must. While it may not produce results as quickly as paid search, it is a long-term investment that is not only cheaper but generates a higher conversion rate and builds trust with users and search engines!

How does SEO work?

Search engine optimisation makes sure that every element of your website, from your UX, site architecture, mobile accessibility and content are all primed for the particular criteria of search engines. Offsite SEO also builds your link equity, which signals to Google that your site is trustworthy.

There’s more to SEO than this simple summary of course, but it’s a good introduction, and our experts will talk you through each element in more detail when you’re ready.

How do I choose what keywords to optimise for?

You should aim to optimise for the relevant keywords your customers are searching. Our team will conduct thorough research to find out which words and phrases are the best fit to drive high-intent traffic to your site, by looking into things like most-searched words, phrases and terms related to your industry, long-term search volumes, competition for each phrase, and keywords with the highest click-through rate.

How much does SEO in London cost?

Each SEO campaign we run is tailored to the individual client, so price will depend on a number of factors, including your goals and needs. For that reason, it would be difficult to give an estimate here without any knowledge of your business, but our team will be happy to talk you through a complete package once you get in touch with us! What we can promise is that our top-quality services will yield long-term, sustainable results, meaning we offer the best value for money on the London SEO market.

When will I start to see results from my SEO campaign?

Any London SEO agency that claims they can get you to the #1 spot on Google overnight is telling porky pies. We’ll be honest – it takes time, but the long-term results are well worth the effort. You’ll usually see a significant improvement within the first three months, excellent results in six months, and a long-lasting improvement to your SEO within twelve months.

What’s the difference between Paid Search and SEO?

With paid ads, you pay a fee to Google (or another digital real estate owner) every time a user clicks on your advert. Keywords with the highest competition are naturally more expensive than those with a lower search volume but may not necessarily be the most high-intent.

With SEO, it costs nothing when a user clicks your website listing, and in fact, they are more likely to do so when your site is ranked organically than through a paid advert, as SEO-boosted listing are not advertorial, unlike PPC, therefore they’re often regarded as more reliable.

That said, PPC can produce good results and tends to yield them faster than SEO, and we would often recommend a combination of both to get your digital marketing off the ground.

Can you manage my paid ads as well as SEO?


Our talented wordsmiths over in Content will be more than happy to create a PPC campaign that complements your SEO.

Check out our PPC homepage to find out what we can do.