Direct Building Products - PPC & SEO Case Study | Increasing Traffic and Conversions

increase in Paid Search users

increase in transactions from Paid Search

increase in transactions from Organic Search

increase in revenue from Organic Search

01.

Search Marketing Brief

Direct Building Products came to Maratopia wanting to boost their online sales and optimise their site to target key audience in a competitive online marketplace.

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Industry -
Industrial | Retail

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Location -
Bradford, West Yorkshire

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Services Delivered -
PPC | SEO

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Platform -
magento

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Visit -
www.directbuildingproducts.co.uk

02.

Our PPC and SEO Approach

We launched a successful PPC campaign, boosting transactions and new users to the site, and SEO including optimising product and category pages to target for specific searches. We also created a blogging strategy to maximise the business’ targeting potential and answer user queries.

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A tailored PPC campaign designed to boost sales through paid search

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A bespoke blogging campaign tailored to the needs client’s target audience

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Improvement to onsite content to target for key search terms and boost organic traffic

Direct Building Products - Site on Mobile

Direct Building Products - Site on Desktop

03.

PPC and SEO Results

As well as driving an increase in sales from paid search, we boosted the clients organic traffic to drive their ecommerce sales.

increase in Paid Search users

increase in transactions from Paid Search

increase in transactions from Organic Search

increase in revenue from Organic Search

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Our Work

From dentists to door suppliers, vets to visual content agencies, and educators to e-commerce, at Maratopia we’ve already helped brands big and small meet their business goals.

Check out the case studies below to see how we’ve built websites, optimised content, and managed SEO strategies for a wide range of industry innovators and historic institutions. Like what you see? Get in touch with us today to find out how we can help you.

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