Search Marketing Consultancy

Market Intelligence, Competitor Analysis, Online Strategy and SEO

With over 20 years’ digital marketing experience, we’re experts in all things SEO. If you’re ambitious, have a goal but need help getting there, our consultancy team is here to do the analysis, find the evidence, forensically analyse and provide you with the strategy, the plan and the proof.

4.9 28 reviews

Google Partner | SEMRush Certified Agency Partner

What is Search Marketing Consultancy?

An experienced team of fully flexible search marketing consultants with a proven track record of generating results.

Needing a fully evidenced strategy to grow online leads and sales?
Want to understand how competitors do so well on Google? Want to know their traffic generators?
Our experienced SEO Consultants are here to analyse, strategise, advise and guide you.

As an SEO consultancy, our team can work independently or alongside yours, to thoroughly investigate, analyse and execute a full service strategy in the disciplines you require.

Search marketing consultants trusted by:

ARU used Maratopia for SEO Consultancy

Anglia Ruskin University – Distance Learning

We worked with Anglia Ruskin University to provide SEO consultancy, creating a strategy that combined market and competitor analysis, UX review and implementation, and persona creation and content delivery. We have now worked with ARU for over 10 years and supplied all PPC SEO and Internet Consultancy needs delivering year on year growth, time after time.

Market and Competitor Analysis
We provided ARU with market and competitor analysis that allowed us to work with them on tailored marketing campaigns that increased their traffic and conversions.

UX Review and implementation
As part of our SEO consultancy work, we provided them with a review of their website, focusing on user experience, and implemented design and content changes based on this research.

Persona discovery and creation
Worked with them to create a series of personas that best represented their students, and then used these personas to inform the content marketing strategy.

5-star review from Jonathan Coombs of Anglia Ruskin University - Distance Learning

“We partnered with Maratopia for a range of digital services, including website design and maintenance, SEO and Google Adwords. Over the last 10 years Maratopia have made huge contributions to our business objectives, helping us deliver year on year growth. We’ve worked together on many exciting and complex projects that have all been delivered on time, within budget and to specification. The flexible, knowledgeable, and friendly team where a pleasure to work with.“

Rockett St. George

Rockett St George – Fashionable Online Furniture Store

Rockett St George needed us to migrate their website from Magento to Shopify and improve the SEO of their new site.

Site Migration

While migrating from Magento to Shopify we were consulted on the SEO of the new site during its build, analysing and making recommendations to the theme, Website Hygiene, Core Web Vitals and Content Structure to ensure that past mistakes were not repeated and that the best possible launch and migration occurred.

Continued Analysis and Advice

Our SEO consultancy extended beyond launch to ensure good SEO practice post launch and included detailed analysis of competitors and a review of opportunist keywords to understand and recommend the most effective ways to overtake named competitors.

Texere - SEO Consultancy

Texere – Online publisher

Our SEO consultancy work with Texere included analysis and benchmarking of their six company publishing sites. We benchmarked these against their leading competitors in order to discover core gap analysis and identify the issues that were holding the sites back.
Archers Sleepcentre

Archers Sleep Centre – Bed and mattress online store

Archers Sleep Centre needed help identifying issues on their site and to their content that caused the wrong pages to rank, as well as the development of strategies to improve their organic traffic.

Technical SEO Audit

We conducted technical SEO audits to establish what was causing the wrong pages to rank for their targeted search terms and worked with them to implement changes to increase the organic traffic on the pages that they wanted to push.

Site Structure Recommendations

After extensive competitor, site, forensic and category analysis, we recommended a new site structure and develop plan. We also provided a road map for the execution of the recovery of numerous business critical keywords. This resulted in higher keyword rankings and increased traffic year on year.

Logo for Property Lisbon

Property Lisbon –
Property and Golden Visa

Following an enforced change of business strategy, following a change of rules with regard to Golden Visa programme in Portugal, we analysed competitor sites’ successful keywords, implemented an SEO strategy and advised on new SEO and PPC strategies to boost traffic and conversions. Our SEO consultancy also provided ongoing advice on writing and provided optimisation of pages written by the client to establish the best content in class.

Omeeto - SEO Consultancy services provided


Following analysis of the regional competitor environment, we created a phased strategy to rank a previously un ranked site in a competitive market. This included educating the site users and working with their development team to implement changes.

Our SEO Consultants

As your SEO consultants, subject to your brief, we’ll often begin with a technical SEO audit that thoroughly examines your search space including your competition, your keywords, trends, and the gap analysis on content, core vitals, backlinks and SEO hygiene (for starters). This will identify and analyse specific and general issues affecting your search engine optimisation.
From this analysis, search marketing consultants can work with (or supplement) your in-house team to prioritise and execute a strategy paced to work with your ambitions.

Our audit will also find out what’s giving your competitors the edge, and uncover opportunities within the search space to create an evidence-based strategy, which we’ll assist and steer the deployment of to help you reach search engine marketing success.

Find the answers to questions such as:

  • Why do certain sites always appear above yours?
  • Where do they get their traffic from and which keywords?
  • What should you do to reach the top #10, top #5, top #3 or top #1 position on Google?
  • How can you compete with bigger brands?
  • Where are your quick wins that will help you yield fast results?
  • What should be your long-term strategy for sustained success in the SERPs?
  • Why has your site traffic crashed?
  • Has Google penalised your site? And what can you do to fix it?

Our Digital Marketing Consultants’ Disciplines Include


An evidence-based approach that looks at the facts and figures to assess your current SEO performance.


Root out bad SEO practice on your site that could be standing in the way of those top Google rankings.


Find out how the top 10 highest performing competitors on Google hit those top spots and how you can knock them off.


Create a content plan designed to target high-intent traffic and secure your customer base.


Assess existing social media performance, if any, and discover opportunities to expand the conversation.


Find out what Google could be punishing your site for and how those penalties damage your ranking.


Find out how your site performs against Google’s three Core Web Vitals which could be affecting your rankings.


With a clear picture of your goals, your current position and the barriers that stand in your way (the SEO, Content, Vitals, Backlink Gap Analyses), we’ll build SEO campaigns that will help you to achieve your ambitions based on affordable budgets and boxing smart for quick wins and improved overall exposure to Google.

Only with a truly forensic and evidence-based approach like ours can anyone confidently direct your investment to the areas of greatest SEO need:

  • How to hit your most profitable niches
  • Get a combination of quick, meaningful wins
  • Building up your medium and long term authority
  • Crafted to your budget requirements


A comprehensive view of the competitors that are outperforming you, and how you can turn the tables to get ahead.


Find the keyword opportunities your content is missing out on, find key targets for quick wins, understand where your competitors are getting their traffic from, and how you can beat them.


Identify issues with thin and duplicate content that could be harming your site’s performance. We’ll identify your content needs, to create a content and/or blogging strategy


Analyse your site’s technical performance to form the foundation of your strategy.


Assess your site’s backlinking profile, including potentially toxic backlinks, to remove those toxic associations. We’ll quantify your competitor’s backlinks in order to get the same or better links.


Maximise your User Experience (UX) to provide your customers with an experience that encourages them to convert.


Running an Agile SEO project is at the heart of the successful implementation.

SEO is not about doing the same old stuff all the time, with no challenges or changes. Our approach is to:

  • Prioritise the urgent, removing penalties and barriers while proactively building your site’s positive and authoritative profile with Google and your customer base
  • Plan in and not neglect the medium and long term wins
  • Work with your business’s team to supplement and complement your in-house skills – don’t pay us for what you can do!
  • Being agile means a rolling change of focus, responding to changes in the market, the competition and of course Google.

What can our SEO Consultants do for your business?

SEO consultant working with clients to formulate an SEO campaign

With full insights into your site’s SEO performance, and other digital marketing channels, such as paid search social and paid social, along with competitor insights, we’ll create a strategy that gives you the tools to master digital marketing and empower your business to take the lead. Our independent insights will give you direction, with support from our team where you need it.

We’ll also monitor the activity of your competitors, including paid search campaigns, backlink profiles, site changes, and SEO progress and strategies, as well as social media listening tools, to further personalise our approach.

Internal SEO projects are notoriously slow to get off the ground and inevitably lose battles for resources. When you work with us, we’ll keep a razor-like focus on your goals and implementation with weekly analysis, project management and tasking internal teams while supporting and educating internal teams to be more self-sufficient and to build SEO knowledge into your processes.

Our SEO Consultancy Process


We’ll work with your team to understand your goals, objectives and expected outcomes, as well as capacities and capabilities to find out where we can help.


We use the latest search marketing tactics and tools to provide insights and to prepare a strategic analysis of your site, tailored to your market needs. This includes a deep site crawl to identify SEO hygiene issues and uncover potential technical and structural issues, content issues, and additional analysis if necessary.


We’ll create a project plan in accordance with your needs, working with you as a partial or full deployment team, supplementing and supporting your efforts to get the best out of our partnership. We’ll set a review plan to keep you on track, monitoring competitors and progress, retesting and reassessing to keep your site at the top of its game and to redraw what is possible.


We’ll share core learnings and resources including a range of onboarding guides so that both our team and yours are working from the same knowledge base, and establish a reporting routine to give you full transparency.


We’ll produce a report that provides an evidence-based analysis that uncovers underlying issues with your site, as well as a step-by-step prioritised strategy and advice to fix these issues.


We’ll be on call to support your team with technical and theoretical issues, and be a first responder to new or changing landscapes in your market and your search space, whether that’s new Google updates or new competitors .
SEO never stops, catching competitors is like trying to hit a moving target, so staying ahead of the curve, doing the right things well is what we’re about. An ongoing relationship is desirable to see that you get ahead and stay ahead, not slipping back into the bad old ways of doing things.

You won’t be disappointed, by next week you’ll have 20:20 vision on your SEO Strategy.

We’ll work diligently to secure success and give your brand the edge with an evidence-based digital marketing strategy that gets results.

And as part of our commitment to you, we won’t work with any of your competitors during our partnership.

All reports and communications will be delivered on an agreed schedule to keep you in the loop, and presented in plain English – no smoke and mirrors, just evidence based facts.

The Team

All the skill sets you need to achieve your goals:

  • Strategists
  • Paid Search Specialists
  • Technical SEO
  • Analysts
  • Content Strategy and Copywriting
  • Outreach
  • Design
  • Development
  • Project Managers

Get a FREE Technical SEO audit Today

Pro SEO tips to boost your website and beat rivals in the search rankings

Advice on the keywords and content that your customers want and competitors aren’t providing

A simple step-by-step plan to transform your website into an engine that generates profits

Find out how to beat your competitors

Frequently Asked Questions (FAQs)

Want to know more search marketing consultants can do for your business? Discover the answers to just a few of the questions our clients have.

What does a search marketing consultant do?

SEO consultants work with businesses and in-house marketing teams in order to increase their online visibility, or to deliver actionable market or competitor insights.

Our SEO consultants can help you perform audits, conduct competitor and keyword research and put together successful SEO strategies.

Do I need a SEO consultancy?

If you already have a marketing team that doesn’t specialise in SEO; have an SEO team who are at their limits; or want to notch up your knowledge or even validate your own instincts then working with our SEO consultancy team can ensure that you develop successful strategies while saving on staff overheads.

How much does a SEO consultant cost?

The cost of SEO consultancy can vary depending on a variety of factors, including what you’re looking to achieve, the size of your website, and the strategies that you’re looking to implement.

It’s essential to recognise that there is a distinction between hiring a cheap SEO consultant and choosing one that is capable of providing a long-term return on investment. Opting for cheap SEO may result in lower quality work and potential long-term damage. This approach often involves ‘black hat’ SEO methods and ‘box-ticking’ strategies that fail to consider either best practices or the specific context and customisation needed for your website and industry sector.

Are you ready to work with a search engine marketing consultant?

Find out how to beat your competitors and see SEO success with our digital marketing services!