In the constantly evolving landscape of digital marketing, it’s crucial to understand the synergy between two seemingly disparate elements: creative content and performance marketing. Over the past 15 years, the dynamic relationship between the two has become...
Voice recognition technology is one of the fastest-growing branches of tech today. And since the introduction of Apple’s virtual assistant Siri in 2011, voice searches have become a part of everyday online life. The market is now full of virtual assistants and voice...
In a world increasingly reliant on the virtual realm, your business needs to embrace the digital age in order to keep up with the ever-evolving market. It’s the 21st century, and ignoring technology is not an option. A 2019 survey indicated that 82% of CEOs were...
Are you ready to get your business online for the first time? Or perhaps you’re looking to boost the impact of your digital presence with a shiny new website? Either way, you’ll need a strong template to start out with, and if you’re no master web designer yourself,...
At Maratopia Digital Marketing, we’re forever proclaiming the benefits of a good SEO campaign and why you can’t do without it. But SEO cannot sustain your digital marketing alone – there are many other factors that comprise the customer journey. And while it’s an...
Content marketing is one of the best ways to bring in new leads. However, it’s a difficult skill to master. You need to be strategic with all forms of content, whether it’s blog posts, email marketing or social media pieces. Good content marketing should provide...
We know that crafting the perfect ‘About Us’ page for your website can be a challenging task. It’s a crucial tool that sells your company and builds a first impression with your clients. It lets them know who you are, what you do, and most importantly, why they should...
These days, everyone is talking about ecommerce. And rightly so! Never before has it been so prevalent. As we usher in this new golden age, businesses want in on the action. But with so much conflicting information out there, where do you start? Right here, with our...
Have you invested in a lovely new website that looks wonderful? The design’s a delight? It’s easy to use? The copy and content are cracking? And it’s the perfect shop window for your world-beating services and products? Well done you! And despite all this, is it...
The weird and wonderful world of digital marketing is just that – it’s a constantly evolving industry that keeps you on your toes, one where things change faster than you can say “SEO". And that’s what makes it so exciting to work in! But unfortunately to an outsider,...