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Understanding Social Media Marketing

Understanding Social Media Marketing

To be successful when marketing your business and brand online, you must first understand what social media marketing is and how it is a powerful tool for the development of a business. Social media marketing requires ongoing effort and regular engagement. The most...

5 Best Digital Marketing Campaigns of 2021

5 Best Digital Marketing Campaigns of 2021

While 2021 might not have been the 21st century’s finest year (though a considerable improvement on the low bar that was 2020), it was certainly part of a golden age in digital marketing as the incline of ecommerce showed no signs of slowly. And to capitalise, some of...

5 Reasons You Need a Website Audit

5 Reasons You Need a Website Audit

Optimising your site for search engines isn’t a sprint, it’s a marathon. And along the way, you’ll inevitably encounter new challenges as your strategy grows.For instance, over time you might find that your site rankings have stagnated – or worse, dropped. Or perhaps...

The 10 Best Christmas Adverts of All Time

The 10 Best Christmas Adverts of All Time

The Christmas advert has become as traditional as turkey. Every year we look forward to dazzling displays from our favourite brands – from shop windows to social media, we’re mesmerised by their fervour for the festive spirit. And when it comes to TV advertising, some...

Google’s 2021 Updates and What They Mean for Your Website

Google’s 2021 Updates and What They Mean for Your Website

With over 86% of the market share, Google is the world’s biggest search engine. And their service continues to evolve, so it’s no surprise that in its quest for self-improvement, SEO pros need their fingers on the pulse at all times. And by staying up to date with...

How to Optimise Your Shopify Site for SEO

How to Optimise Your Shopify Site for SEO

What is Shopify SEO? Shopify powers over a million ecommerce businesses all over the world, and its ease of use means that anyone, anywhere can start their own store to market and sell their products. But with so many businesses out there, getting yours to stand out...