Our Search Marketing Blog Blog

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Google’s Core Web Vitals: What Are They?

Google’s Core Web Vitals: What Are They?

With three essential pillars, Google’s Core Web Vitals could be compared to the ingredients of a fantastic SEO cake. Implementing the right quantities of each will help you to take your customer’s experience with you online to a new level. These core web vitals will...

Does SEO Still Work in A Recession?

Does SEO Still Work in A Recession?

As 68% of online experiences begin with a search engine, there’s no denying that search engine optimisation is at the frontline of digital marketing, there is no denying. But in the throes of a nationwide recession, how useful is it to getting your business to the...

Top Tips for Working From Home: The Maratopia Edition

Top Tips for Working From Home: The Maratopia Edition

The popularity of remote working has grown massively over the last few years, with the Covid-19 pandemic playing a huge part in encouraging us to turn our dining tables into makeshift office space. However, in the years since we have been coaxed back into a normal...

Why Do I Need a PPC Specialist?

Why Do I Need a PPC Specialist?

What is PPC? In the world of digital marketing, PPC (Pay Per Click) involves placing adverts within the first page of search engine results to increase the click rate onto your website. Did you know that the top 96% of traffic clicks on Google are concentrated on the...

How Does Blogging Help Your SEO?

How Does Blogging Help Your SEO?

The first blog was created in 1994 by Justin Hall as a platform for publishing his writing. Since then, blogging has grown exponentially as a way of sharing information with the world. It’s also widely used in digital marketing as a way of boosting exposure to branded...

5 Tips to Increase Your Website Conversions

5 Tips to Increase Your Website Conversions

Increasing your conversion rate is one of the most important things you can do as a business; conversion is the process of converting visitors to your website into customers. Conversions aren’t just when your customers buy a product from you either. Your conversion...

5 Times Brands Had Us Fooled On April 1st

5 Times Brands Had Us Fooled On April 1st

April Fools’ Day is an annual celebration of all things comedic. And like any annual occasion that comes but once a year, it’s a great opportunity for brands to have fun with their audiences. Not to mention, it’s a prime time for viral marketing stunts, and brands...