With so many social platforms on the internet, it can be hard to know which suits your brand best; from Twitter to Facebook, Instagram to TikTok, they all have different features that allow for brand building and self promotion. It's hard to imagine a world without...
A strong culture is the backbone of any business that wants to survive and thrive. However, instead of being prized as the lifeblood of success, it’s often either dismissed as a nebulous concept that doesn’t affect the bottom line, or simply regarded as an...
If you want to stand out in your industry, you need a strong, authentic brand that’s recognisable to customers. The most effective way to achieve this is through differentiation – either by providing a unique product or service, or marketing something similar to...
In today’s ‘be first’ digital environment, there’s perpetual pressure to write at breakneck speed in order to publish an endless stream of reactive content. But unless you’re lucky enough to have a crack team of eagle-eyed editors at your disposal, this leads to the...
If data protection doesn’t float your personal or professional boat, May 25th, 2018 probably passed unnoticed. But if you’re concerned with compliance, you’ll probably remember it as the date when GDPR (General Data Protection Regulation) aligned and updated data...
With so many people dispensing digital advice, sometimes you can’t tell your algorithms from your elbow. But Maratopia’s new digital marketing guide solves that problem – by clearly and simply explaining the terms, tactics and strategies that boost your business....
If you're a website owner who doesn't have a digital agency working for you or you don't keep up with SEO news, you're probably scratching your head at the emails you're receiving about 'mobile-first indexing'. To put you in the know, here's a quick run-down. Why am I...
Data Retention Controls are Coming to Google Analytics in May 2018 Like many people, we opened our Analytics accounts this morning and were greeted with a blue message bar advising: "We've recently launched new Data Retention controls that may affect your data...
I’m sure by now you’re acutely aware that GDPR’s on its way — but how well developed is your plan for ensuring your business is compliant? If you don’t have a plan yet don’t panic — you’re certainly not alone. But dedicate the next few minutes of your life to this...
Christmas is all about feelings — whether it makes you melancholy, ecstatic or exasperated. And marketers are magnificently manipulative when it comes to tugging our tinsel-covered heartstrings. But what is it about a good Yuletide ad that even makes Crimbo cynics...