From 1st July 2023, Universal Analytics is being replaced by Google Analytics 4, an upgrade to data collection and enhanced measurement for your business' web traffic data. While you won't be able to carry on using Universal Analytics after this date, being prepared...
Under the EU General Data Protection Regulation (GDPR), your organisation’s legal data protection responsibilities are about to change significantly. The new legislation enforces new rules about the way data is collected, used, stored and shared, and it applies to...
Being a local business owner requires premier league plate-spinning skills. Sourcing suppliers, dealing with deliveries, soothing staff and caring for customers probably feels like feeding the five thousand on a daily basis. But if you don’t spare your energy for...
Your online marketing is going well. Your visitor stats in Google Analytics have never looked better. You’re bringing in lots of traffic (the right kind) from your SEO, PPC, email or social campaigns … … but none of this is causing a noticeable increase in revenue....
I’m going to be open from the off and admit this isn’t going to be the shortest answer, so get yourself a brew and settle down for a bit of a read … Before I begin answering the title question, there are a few things worth covering first for those of you reading this...
In a world where hundreds of thousands of businesses are jostling for a customer’s attention, being able to dictate your place in the vast marketplace of the internet is vital to success. Without an accurate knowledge of your position, you’ll run the risk of being...
You wouldn’t hand a burglar your keys after closing your business for the evening, in the same way that you wouldn’t tell a known criminal the easiest ways to break into your house when you’re on holiday. So why would you leave your website without an SSL certificate,...
Working within the search sphere for the best part of a decade has exposed me to various iterations of Google’s Search Results Pages (SERPs) – after all, it’s forever testing new ways to improve the experience of its users. In part, I’m willing to accept that a lot of...
Crap killer clowns, humdrum Harley Quinns and boring, boring, boring black swans – every Halloween party is brimming with endless variations of the same duff, dodgy, dull as dishwater costumes. And every one of them is about as scary as a flannel. But, as any fans of...
In the last 18 months, mobile and tablet traffic has been rising – increasing from half to just over two thirds of overall traffic. With 40 per cent of this mobile traffic coming from Android devices, it’s more important than ever to make sure this traffic is being...