Keyword research is dead. Keyword research is still as important as it has always been, and for good reason: it may still help uncover large advertising target regions. There is no secret strategy to keyword research; just plain old hard work. You will not be...
Responsive web design ensures that your website offers an equally excellent user experience to people on any device or browser. It’s worth your while because it satisfies SEO and customer demands so completely that search engines like Google absolutely love it....
Is working with an influencer a stroke of inspiration that’ll brilliantly boost your brand reach or bandwagonism that’ll ruin your reputation and blow a humongous hole in your budget? Instagram is the don dada of influencer platforms and it’s at the helm of an $8...
Typography isn’t exactly the most talked about topic – in fact, unless you work in print, publishing or another text-based profession, it may be entirely unfamiliar. But if you don’t yet know the difference between Times New Roman and Tahoma, or counters from...
Remember that time in the pub when you said you wanted a free Content Marketing Guide that wasn’t as muddled and mysterious as a Morse Code manual for an origami Austin Allegro? And in the shopping centre, when you whispered a secret desire for content tips that were...
A strong culture is the backbone of any business that wants to survive and thrive. However, instead of being prized as the lifeblood of success, it’s often either dismissed as a nebulous concept that doesn’t affect the bottom line, or simply regarded as an...
If you want to stand out in your industry, you need a strong, authentic brand that’s recognisable to customers. The most effective way to achieve this is through differentiation – either by providing a unique product or service, or marketing something similar to...
In today’s ‘be first’ digital environment, there’s perpetual pressure to write at breakneck speed in order to publish an endless stream of reactive content. But unless you’re lucky enough to have a crack team of eagle-eyed editors at your disposal, this leads to the...
If data protection doesn’t float your personal or professional boat, May 25th, 2018 probably passed unnoticed. But if you’re concerned with compliance, you’ll probably remember it as the date when GDPR (General Data Protection Regulation) aligned and updated data...
With so many people dispensing digital advice, sometimes you can’t tell your algorithms from your elbow. But Maratopia’s new digital marketing guide solves that problem – by clearly and simply explaining the terms, tactics and strategies that boost your business....