Why you need SSL certification to maintain customer trust

by | e-Commerce News, SEO News

ssl certificate

You wouldn’t hand a burglar your keys after closing your business for the evening, in the same way that you wouldn’t tell a known criminal the easiest ways to break into your house when you’re on holiday.

So why would you leave your website without an SSL certificate, essentially making it about as secure as a piggy bank situated next to a safecracker’s union meeting?

“But what is SSL certification?” we hear you cry, desperately hoping a hacker hasn’t intercepted your site yet.

In a nutshell, SSL certification allows for secure connections between web servers and web browsers.

To ensure that a site is secure, the SSL certificate uses small data files which bind together a domain, server or hostname with an organisational identity and location and once these data files have worked their magic, all web browsing performed onsite will be safe from prying eyes and thieving hackers!

Typically, SSL certificates are used for:

• The secure use of credit card transactions
• Data transfer and logins
• The secure browsing of social media sites

You’ll know if your website is encrypted by checking the padlock situated in the web address bar (its location will vary depending on the web browser you use). If that padlock is locked, you’re secure. If it’s open, then so is your site.

Only a few years ago, not having SSL certification wasn’t a big deal if you weren’t handling sensitive information. But Google has grown wise to the benefits of SSL – which is why it’s penalising any site without it.

Google’s quest for full web security

View an unsecure site via Chrome on your computer/laptop and you’ll find an ‘i’ symbol in place of the standard padlock. Click on this symbol and you’ll be greeted with a message which reads:

“Your connection to this site is not fully secure.  Attackers might be able to see the images you’re looking at on this site and trick you by modifying them.”

Imagine being a website user and seeing this message. You’d leave the site you’re browsing quicker than Usain Bolt in a race against the Millennium Falcon to see who could win in a race to beat the speed of light.

This warning from Chrome is a part of Google’s wider campaign to “Encrypt All Things”, and it’s likely that they’ll impose more penalties on unsecure websites in the future.

And if you think you’ll be unaffected because you don’t use Chrome, bear this in mind – Google’s browser accounts for around 54 per cent of all browser usage.

Our advice? Get SSL certification as soon as possible BEFORE it starts impacting on the number of users visiting your site.

To fix your SSL woes, get in contact with our team – we’ll sort the problem on your behalf.

More From Us

How to Choose the Best WordPress Plugins for Your Website

How to Choose the Best WordPress Plugins for Your Website

If you've had a gander into the wondrous world of Wordpress website building, you'll no doubt have heard of plugins, which are one of the biggest selling points of using Wordpress as a site building resource. However, if you're new to building websites, read on to...

5 Ways To Choose A Good SEO Agency

5 Ways To Choose A Good SEO Agency

An SEO agency is packed with talented professionals who can optimise your website so that it targets organic search traffic, secures high search engine rankings, and attracts customers by the bucketload. However, SEO is a tricky technical game where big players like...

Off-Site SEO – Which Strategy Will Boost Your Business?

Off-Site SEO – Which Strategy Will Boost Your Business?

The off page SEO strategy that is best for your business depends on a variety of factors, but having some form of off page SEO is vital, and should compliment your on page content to help you climb the search engine results pages. Twiddling, tweaking and tuning your...

How Does A Remarketing Campaign Benefit My Business?

How Does A Remarketing Campaign Benefit My Business?

Whether you're a small business, or a well established corporate chain, remarketing campaigns can benefit every business model from the ground up. Your remarketing efforts can greatly impact your customer reach positively, and help to target potential customers who...