In today's highly competitive online landscape, it's crucial for businesses to stay ahead of the curve when it comes to conversion rate optimization (CRO). With the rapid advancements in technology, harnessing the power of AI has become an indispensable tool for...
April Fools’ Day is an annual celebration of all things comedic. And like any annual occasion that comes but once a year, it’s a great opportunity for brands to have fun with their audiences. Not to mention, it’s a prime time for viral marketing stunts, and brands...
Unless you’ve been living under a rock, you’ve probably heard of International Women’s Day. It’s a global day of celebration, commemorating the historical and cultural accomplishments of women all over the world and bringing attention to issues surrounding inequality...
Every year there are a whole host of events that brands can, and usually do, make the most of. However, there are still plenty of business out there that let these annual days pass them by. There are plenty of dates in the calendar year that present prime marketing...
While 2021 might not have been the 21st century’s finest year (though a considerable improvement on the low bar that was 2020), it was certainly part of a golden age in digital marketing as the incline of ecommerce showed no signs of slowly. And to capitalise, some of...
The last two years have taught us the hard way that no one can predict the future. But consumer trends can give us an educated guess as to the next direction of the market, and help build your strategy for the year ahead. Existing patterns can teach us a lot about the...
Optimising your site for search engines isn’t a sprint, it’s a marathon. And along the way, you’ll inevitably encounter new challenges as your strategy grows.For instance, over time you might find that your site rankings have stagnated – or worse, dropped. Or perhaps...
Launching a new website is an exciting and sometimes stressful experience for many businesses. An online presence is essential for drawing in your consumers and having an outage can cost you money. Amazon learnt this the hard way in 2018 during their much anticipated...
The Christmas advert has become as traditional as turkey. Every year we look forward to dazzling displays from our favourite brands – from shop windows to social media, we’re mesmerised by their fervour for the festive spirit. And when it comes to TV advertising, some...
It’s the most wonderful time of the year, as we indulge in mince pies and festive cheer, sipping mulled wine as we wander around Christmas markets. The yuletide spirit permeates everything from our Spotify suggestions to our office chatter. We’ve grown accustomed to...