Researched and written by Mark StephensCommissioned by MaratopiaExecutive Summary For years, SEO has suffered from a perception problem in the boardroom – it’s often seen as a vague, unmeasurable marketing expense rather than a strategic investment. This scepticism...
Keyword research is dead. Keyword research is still as important as it has always been, and for good reason: it may still help uncover large advertising target regions. There is no secret strategy to keyword research; just plain old hard work. You will not be...
Have you spent a lot of money on SEO, search marketing, and pay-per-click, only to get little results? Or perhaps the incorrect kind of results: you're receiving a lot of traffic to your site but scarcely any conversions. During my time in the digital marketing...
In an era when the digital landscape is rapidly evolving, businesses are continuously looking for innovative ways to increase their online presence and generate tangible results. These efforts focus on Digital Performance Marketing (DPM) and Search Engine Optimisation...
One of the most important contemporary debates is which is better for a business: SEO or Google Ads (pay per clicks, or PPCs). It is widely known that SEO drives organic traffic to a site, which is better ranked than PPC. This could be misleading because some website...
Healthy links are critical to the SEO success of your website. Whether they are internal links leading outward from your site, interlinking inside our site, or external links pointing back to your site, you must ensure that none of them are broken, misdirected,...
In the vast landscape of search engine optimisation (SEO), the importance of internal linking is often overlooked in favour of external links. However, internal links are the backbone of the architecture of your website, and a strong internal linking structure plays a...
In addition to ensuring that your own website performs effectively in terms of SEO, one of the key off-page SEO services we offer is link building. This is a procedure in which we post links to your website on as many high authority and high traffic sites as is...
For any business website, link building is at the very heart of a successful SEO strategy, and is essential to creating a successful online presence. As search engines like Google use high quality backlinks as one of their biggest ranking factors, ensuring that your...
If you've had a gander into the wondrous world of Wordpress website building, you'll no doubt have heard of plugins, which are one of the biggest selling points of using Wordpress as a site building resource. However, if you're new to building websites, read on to...